An optometry practice earns from two places: the exam room and the frame wall. Patients search for each in different ways, and chains and online retailers chase the eyewear searches hard. We give your exams and your optical their own pages, a strong local profile and reminders that bring patients back when their next exam is due.
Why this matters
People rarely shop for an optometrist until they need one, and then they search nearby and book quickly. The practice that shows up in the map results with clear hours and an easy way to book takes that exam.
Searches for an optometrist or an eye exam nearby are booking searches. Hours, location, coverage information and a working booking link on your Google Business Profile do most of the work.
Frames and lenses are searched like any other product, against chain stores and online sellers. Your optical needs its own pages, brands and photos rather than a line on the services list.
Patients come back on a regular cycle when someone reminds them. Reminder emails tied to the date of the last exam bring them back without your staff making every call.
Exam searches and eyewear searches come from the same neighbourhood but from different moments. Here is what each one tells you.
How optometry marketing is different
Many clinics put the eye exam and the optical on one page, so neither ranks well and neither converts well. Exam searchers want availability, coverage and a booking button. Eyewear shoppers want brands, styles and prices, and many are comparing you with stores that have far larger budgets. Splitting the two, with separate paths for contact lens exams and children's exams if you offer them, lets each page do its job. The other difference is the rules: advertising, practice names and how optometrists describe their qualifications are covered by the College of Optometrists of Ontario guidelines, so names, titles and offers are checked against them before anything is published.
What is included
Separate paths for exams and eyewear, a profile that books, and recall that runs without your front desk, built from our local SEO, Google Business Profile, Google Ads, email and website services.
Comprehensive, contact lens and children's eye exam pages with coverage information, what to bring and a booking button near the top.
Your frame brands, lens options and optical services on their own pages, with real photos from your store.
Services, hours, booking link, products and photos kept current, so the profile can compete in the map results nearby.
Search campaigns focused on exam bookings in your area, adjusted when your schedule has open slots, with ad spend paid directly to Google.
Automated reminders based on each patient's last exam date, plus seasonal emails about new frames, sent with consent.
Location pages and local listings for every clinic, so a practice with several locations is not competing with itself.
Advertising rules
The College of Optometrists of Ontario publishes advertising guidelines that also address practice names and how optometrists represent their qualifications. Those details touch your website, your profile and every ad.
We plan your marketing within those guidelines and check names, titles and offers against the College page before they go live. We link the guidelines instead of restating them.
We do not make claims about patient outcomes, and review work is planned only where your College allows it.
College of Optometrists of Ontario
“The following guidelines describe how optometrists may represent themselves and their qualifications in their advertising, practice names, and general business practices.”
If your practice is in another province, we follow that province's optometry College instead.
Why us
You run a clinic and a store under one roof. We market both without making you manage two agencies.
Every optometry campaign is supervised by Kevin and Guido, the owners, with each step planned, checked and reported. Today every client is assigned to Kevin or Guido.
Website, local SEO, profile, ads and recall emails sit in one package, so the exam side and the retail side work from the same plan and the same report.
No part of your account is handed to freelancers, offshore resellers or white-label vendors; we do the work and we answer for it.
We built systems, AI and non-AI, that carry out the steps we would do by hand, faster, and we review each output before it reaches your patients.
Month to month with 30 days' notice, so the plan has to keep earning its place.
Exam pages, optical pages, profile management and reporting in one monthly rate. Ad spend, if you run ads, is paid to Google directly.
See what's includedOur process
We start with the exam booking path, then build the optical pages and recall system around it.
We review your website, Google Business Profile, booking system and the competitors around each location.
We tidy how a searcher gets from the map result to a booked exam on a phone, in as few steps as possible.
We separate exam services from eyewear and write a page for each, checked against the College guidelines.
Where it makes sense, we run search ads for exam bookings and match them to the weeks you have room.
We set up reminders from your last-exam dates so patients hear from you when they are due.
Exam bookings from search, profile actions, ad results and recall activity, reported monthly.
Common questions
For eye exams, yes, because exam searches are local and lean heavily on your Google Business Profile and nearby pages. For frames and lenses the competition is stronger, so we focus your eyewear pages on what you offer that a chain does not, such as particular brands, fittings and advice.
Yes. Someone booking an exam and someone shopping for frames are looking for different things, and one combined page serves neither of them well.
Yes, mainly for exam bookings, and we adjust campaigns to the weeks you have open slots. Ad spend is paid to Google directly.
We connect reminder emails to each patient's last exam date, through your practice software where it allows, and send them with consent so patients hear from you when they are due.
Plans start at $1,497 CAD per month. There is no long contract, only 30 days' notice, and any Google Ads spend is billed to you by Google.
Other practices we market, and the services that matter most for an optometry clinic.
We work with optometry practices across Canada that want booked exams and a busier optical, without juggling separate vendors.
Book a free 30-minute strategy session. We'll audit your current SEO, review your competitors in your service area, and tell you exactly what's working and what isn't.
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