Google Ads Management That Actually Drives Leads
Plenty of Google Ads agencies will launch campaigns first and figure out strategy later. We'd rather earn the spend — every campaign begins with keyword research, competitor analysis, and conversion tracking, so your budget goes toward qualified leads instead of learning what doesn't work.
Serving Canadian local businesses with founder-led Google Ads management services that prioritize ROI over vanity metrics. No junior account managers. No set-it-and-forget-it campaigns. Just senior strategy applied to every dollar you spend.
Why Google Ads Management Fails (And How We Fix It)
The typical Google Ads management service follows a template: copy your competitors' keywords, write generic ad copy, send traffic to your homepage, and hope for conversions. Months later, you've spent thousands with little to show for it.
We take a different approach. Before we launch a single campaign, we map your customer journey. We identify the exact search terms your ideal customers use when they're ready to buy. We build dedicated landing pages that match search intent. We set up proper conversion tracking so you know exactly which keywords drive phone calls, form fills, and revenue.
Our Google Ads management services integrate with your broader digital strategy. If your SEO targets informational keywords, your Google Ads campaigns target high-intent commercial keywords that convert now. If your Local SEO builds visibility in your service area, your Local Services Ads capture customers searching for immediate help. Every channel works together, not in isolation.
We don't manage Google Ads accounts in a vacuum. Your ads, landing pages, SEO, and content strategy all ladder up to the same goal: qualified leads that turn into customers.
What's Included in Our Google Ads Management
Strategy through ongoing optimization — everything your campaigns need to drive qualified leads and measurable ROI.
Campaign Strategy & Setup
Keyword research, competitor analysis, audience targeting, campaign structure, and conversion tracking configuration. Built for long-term scalability, not quick wins that plateau.
Ad Copywriting & Creative
Search ads, responsive display ads, and Local Services Ads copy written to match search intent and drive clicks from qualified prospects. Every variant tested and optimized.
Landing Page Optimization
We don't send traffic to your homepage. Every campaign gets dedicated landing pages built for conversion, with clear CTAs, trust signals, and messaging that matches the ad.
Bid Management & Budget Allocation
Daily monitoring and adjustment of bids, budgets, and targeting to maximize ROI. We shift spend toward what's working and pause what's not — no wasted budget.
Conversion Tracking & Reporting
Proper tracking for phone calls, form submissions, and key actions. Monthly reports show exactly which keywords and campaigns drive results, not just clicks and impressions.
Ongoing Optimization
Continuous A/B testing of ad copy, landing pages, and targeting. We refine your campaigns based on real performance data, not assumptions. Your campaigns improve over time.
Ready to stop wasting your Google Ads budget? Get a free audit and see exactly where your money is going.
Get Your Free AuditGoogle Ads Management for Canadian Local Businesses
We specialise in Google Ads management for brick-and-mortar and service-area businesses across Canada. Whether you're a plumber in Ottawa, an HVAC contractor in Calgary, or a locksmith in Vancouver, our campaigns are built for local lead generation.
We prioritise the 15 home-service trades — HVAC contractors, plumbers, electricians, roofers, window installation, water damage specialists, tree service operators, pest control, lawn care, movers, appliance repair, carpet cleaners, house cleaners, junk removal, and locksmiths. These verticals benefit most from high-intent campaigns because customers search with urgency and clear buying intent.
Our Google Ads management service integrates seamlessly with Local SEO and Google Business Profile optimization. While your SEO builds long-term visibility, your Google Ads campaigns capture customers searching right now. French localisation is available as a paid add-on for Quebec-based businesses.
How Our Google Ads Management Process Works
A clear four-phase system from strategy to sustained performance — so you always know what we're doing and why.
Strategy & Research
Deep dive into your business, competitors, and target customers. Keyword research identifies high-intent search terms. Competitor analysis reveals what's working in your market. We map the customer journey from search to conversion before touching your account.
Campaign Build & Launch
We structure your Google Ads account for scalability, write ad copy variants for testing, build dedicated landing pages, and configure conversion tracking. Once everything is tested and approved, we launch your campaigns.
Monitoring & Initial Optimization
The first two weeks post-launch are critical. We monitor performance daily, adjust bids based on early data, pause underperforming keywords, and scale what's working. This is where most agencies set it and forget it. We don't.
Ongoing Optimization & Reporting
Every month: detailed performance report, new ad copy tests, refined targeting, optimized landing pages, and rebalanced budget toward top performers. Your campaigns get better over time, not stagnant.
Unlike typical Google Ads management companies that lock you into long contracts, we operate month-to-month. If we're not delivering, you're free to leave with 30 days notice.
Start your campaignGoogle Ads Management by the Numbers
Kevin and Guido bring three decades of digital marketing expertise — no junior account managers on your campaigns
Your ad spend goes toward ads, not agency overhead. No five-person teams billing hours for status meetings
Month-to-month with 30 days notice. We don't lock you in — you stay because results justify it
Every campaign starts with research, planning, and proper tracking setup before a single dollar is spent
What Our Clients Say
“We had an excellent experience working with Kevin and Guido from Digital Moose. From start to finish, their professionalism, creativity, and attention to detail were outstanding. They truly understood our vision and delivered a professional website design that we absolutely love — the look and feel of our new site exceeded expectations. What really stood out was how painless they made the entire process for our team. Communication was clear, timelines were met, and every step felt organized and stress-free. We couldn't be happier with the result.”
“The team at Digital Moose is outstanding. About 6 months ago, they reworked my website, and I am now reaping the benefits!! Clients are more easily able to find me online, and my rankings have improved. There is no question my business has greatly benefited from the hard work that Kevin and Guido put in. I have tried many different options to increase the visibility of my business online, and working with Digital Moose is the first time that my investments have tangibly paid off. I would recommend them without reservation to anyone looking for web, SEO, or marketing support.”
Digital Moose vs. Typical Google Ads Management Companies
Common questions
Google Ads Management FAQs
How much does Google Ads management cost?
Google Ads management is an add-on to The Digital Moose System, which starts at $1,497 CAD per month for the core package. Google Ads management adds a $697/month floor or 15% of your ad spend, whichever is higher. We separate our management fee from your ad spend so you always know exactly where your money is going. Contact us for a custom quote based on your goals and market.
What's the minimum contract length for Google Ads management?
We operate on month-to-month contracts. Either party can terminate with 30 days written notice. We don't lock you into long-term commitments because we're confident in our results. If we're not delivering, you should be free to leave — that's how we hold ourselves accountable.
How long does it take to see results from Google Ads?
Google Ads can drive traffic and leads immediately once campaigns launch. However, optimal performance typically develops over 6–8 weeks as we gather real data, test ad variants, and optimize targeting. Expect meaningful, consistent ROI within 60–90 days of launch. We're transparent about timelines from day one.
Do you manage Google Ads separately from SEO?
No. We integrate Google Ads with your broader SEO and content strategy. Your ads target high-intent commercial keywords for immediate conversions while your SEO builds long-term organic visibility. While your GBP earns trust, your Local Services Ads capture searches happening right now. Every channel reinforces the others.
What industries do you manage Google Ads for?
We specialise in Google Ads for Canadian local businesses across 15 home-service niches — HVAC contractors, plumbers, electricians, roofers, pest control, lawn care, movers, appliance repair, locksmiths, and more. These verticals benefit most from high-intent PPC because customers search with urgency and clear buying intent. That's where your ad spend goes furthest.
Do you offer Local Services Ads management?
Yes. Local Services Ads (LSAs) appear above traditional Google Ads and the organic results for home-service searches. We manage LSAs as part of our paid media services. LSAs require Google verification and background checks, but once approved, they display the Google Guaranteed badge and drive highly qualified leads.
What makes Digital Moose different from other Google Ads management companies?
Three things: founder-led (Kevin and Guido manage your campaigns directly — no handoffs to juniors), strategy-first (we start with research and planning before spending a dollar), and integrated (your ads work alongside SEO and content marketing as one system). Month-to-month contracts mean you stay because the results justify it.
Can you take over an existing Google Ads account?
Yes. We frequently audit and take over underperforming Google Ads accounts. Our free audit identifies wasted spend, poor targeting, irrelevant keywords, and missed opportunities. When we take over management, we retain all historical data and build on what's already working — while fixing what isn't.
Ready to Stop Wasting Your Google Ads Budget?
Get a free audit of your current Google Ads account — or a strategy session if you're starting from scratch.
We'll show you exactly where your budget is going, what's working, what's not, and how to fix it.
No obligation. No sales pitch. Just honest analysis from founders who've managed campaigns for Canadian local businesses for 15+ years each.
Get Your Free Google Ads Audit
Tell us about your current campaigns and goals. We'll show you where your budget is going.