Your website might look great, but if search engines can't crawl it properly, you're invisible. We identify and fix the foundational issues preventing your site from ranking — crawl errors, slow load times, broken schema, mobile problems, and indexation gaps.
No jargon reports gathering dust. Just measurable improvements to your search visibility and site performance, delivered by two founders with 30+ years of combined pre-founding experience.
Site Health Report
Post-AuditSite Health Score
Up from 43 pre-audit
+44 points improvement
Illustrative example. Results vary by site complexity and competition.
Technical SEO is the foundation that makes everything else work. It is the behind-the-scenes optimization that helps search engines crawl, index, and rank your website efficiently. While content and backlinks get the attention, technical SEO is what ensures Google can actually find and understand your pages.
A technical SEO audit examines your site architecture, server configuration, page speed, mobile usability, structured data, XML sitemaps, robots.txt directives, canonical tags, redirect chains, indexing status, and llms.txt. We identify crawl budget waste, duplicate content issues, broken internal links, and schema markup gaps.
Technical SEO doesn't include keyword research, content creation, or link building. Those are separate disciplines. Technical SEO ensures the infrastructure is sound so those other efforts can succeed. Think of it as the electrical and plumbing work before you furnish the house.
What Technical SEO Covers
Not covered under technical SEO: Keyword research, content writing, link building, and Google Business Profile optimization. These are separate services included in the full Digital Moose SEO System.
Every engagement follows the same three-phase structure. Audit, roadmap, implementation — in that order.
We crawl your entire site using our custom-built audit tools, Google Search Console, and PageSpeed Insights. Every error, warning, and opportunity gets documented — crawl issues, speed problems, mobile failures, schema errors, indexation gaps.
Findings are categorized into critical fixes (blocking indexation or causing errors), high-impact optimizations (measurable gains), and long-term improvements. You get a clear action plan with effort estimates and expected outcomes for each fix.
Critical fixes ship first — broken canonicals, redirect chains, crawl blocks, schema errors. Then site speed, mobile improvements, and architecture refinements. Every change is tested before going live. Monthly progress reports track Core Web Vitals and crawl efficiency.
These are the most common technical issues we find during technical SEO audits for Canadian local businesses — and exactly how we fix them.
The Problem
Thousands of low-value pages burn through crawl budget before Google reaches your important content.
Our Fix
Strategic noindex directives, thin page consolidation, XML sitemap optimization to guide crawlers to priority pages.
The Problem
Unoptimized images, render-blocking JS, bloated CSS, and slow server response times hurt rankings and user experience.
Our Fix
Image compression, lazy loading, code minification, browser caching, and hosting configuration optimization.
The Problem
Viewport errors, tap target sizing issues, font legibility problems, and intrusive interstitials hurt mobile rankings.
Our Fix
Separate mobile audit, viewport configuration fixes, tap target corrections, and Google mobile-friendly test validation.
The Problem
Incorrectly implemented structured data confuses search engines and prevents rich results from appearing.
Our Fix
Google Rich Results Test validation, error fixes, and missing schema added for LocalBusiness, Service, FAQPage, and BreadcrumbList.
The Problem
Pages blocked by robots.txt, noindex on important pages, orphaned content, and duplicate URLs across multiple addresses.
Our Fix
Full site architecture audit, indexation directive fixes, internal link structure improvements, and canonical tag implementation.
The Problem
Multiple redirect hops waste crawl budget, dilute link equity, and slow page load times for real users.
Our Fix
Redirect chain identification, 301 consolidation to single hops, and internal link updates to point directly to final destinations.
30+
Years combined founder experience
1–2
Weeks to complete audit delivery
6–12
Months for meaningful SEO results
M2M
Monthly Contracts
Technical Layers for Local Sites
LocalBusiness Schema
Signals city, service area, hours, NAP to Google
NAP Consistency
Name/Address/Phone identical across all pages
Location Page Architecture
Proper URL structure, canonical tags, hreflang (if bilingual)
Mobile Performance
Core Web Vitals pass — critical for local pack rankings
GBP Integration
Website URL matches GBP, consistent info cross-platform
Speed (LCP under 2.5s)
Fast load times reduce bounce, improve local rankings
Local businesses face unique technical challenges. Multi-location sites need proper hreflang implementation and location page architecture. Service area businesses require careful schema markup to define coverage without triggering spam filters. Google Business Profile integration demands consistent NAP data across your site.
Mobile performance is critical for local search. If your site takes too long to load or has tap target issues, you're losing customers before they see your content. Core Web Vitals directly impact local pack rankings.
Technical SEO also protects your investment in content and links. You can publish brilliant blog posts and earn quality backlinks, but if Google can't crawl those pages efficiently or your site architecture buries them six clicks deep, that effort is wasted.
Part of The Digital Moose System
Technical SEO is included in our complete monthly package alongside local SEO, content production, GBP management, an AI chat widget, and an AI phone assistant. One flat monthly fee, month-to-month.
Many business owners attempt technical SEO themselves using free tools and online guides. Here is what you are actually comparing.
Category
Digital Moose
DIY Technical SEO
Audit Tools
DataforSEO, SEMrush, PageSpeed Insights, and our powerful custom-built audit tools.
Free tools only: Google Search Console, basic speed tests.
Time Investment
Audits and ongoing monitoring are included in your monthly package. No extra billing.
Dozens of hours of your personal time learning and executing fixes.
Error Interpretation
30+ years of combined pre-founding experience interpreting crawl data and prioritizing fixes.
Generic guides and forum posts — easy to misinterpret and make things worse.
Implementation
Developer-level fixes implemented and tested before going live.
Plugin-based changes with risk of breaking functionality or creating new errors.
Schema Markup
Accurate Schema for LocalBusiness, Service, FAQPage, BreadcrumbList, and more.
Basic plugin-generated schema — often incorrect, missing, or duplicate.
Ongoing Monitoring
Monthly technical audits catch new issues before they hurt rankings.
No ongoing monitoring — problems compound undetected.
Reporting
Monthly reports with Core Web Vitals scores, crawl efficiency, and before/after comparisons.
No structured reporting — no visibility into progress or regression.
Canadian businesses working with Digital Moose on SEO, technical optimization, and digital marketing.
“We had an excellent experience working with Kevin and Guido from Digital Moose. From start to finish, their professionalism, creativity, and attention to detail were outstanding. They truly understood our vision and delivered a professional website design that we absolutely love — the look and feel of our new site exceeded expectations. What really stood out was how painless they made the entire process for our team. Communication was clear, timelines were met, and every step felt organized and stress-free. We couldn't be happier with the result.”
“The team at Digital Moose is outstanding. About 6 months ago, they reworked my website, and I am now reaping the benefits!! Clients are more easily able to find me online, and my rankings have improved. There is no question my business has greatly benefited from the hard work that Kevin and Guido put in. I have tried many different options to increase the visibility of my business online, and working with Digital Moose is the first time that my investments have tangibly paid off. I would recommend them without reservation to anyone looking for web, SEO, or marketing support.”
Common questions
Technical SEO optimizes your website's infrastructure to help search engines crawl, index, and rank your pages efficiently. It includes site speed, mobile usability, structured data, XML sitemaps, robots.txt, canonical tags, redirect chains, and Core Web Vitals — the foundation that makes all other SEO work succeed.
A comprehensive technical SEO audit takes 1–2 weeks. Week one covers crawling your entire site, analyzing server responses, checking mobile usability, validating structured data, and benchmarking Core Web Vitals. Week two covers analysis, prioritization, and roadmap delivery.
Our technical SEO service includes a complete site audit, priority roadmap, implementation of critical fixes, site speed optimization, mobile usability improvements, schema markup validation and implementation, XML sitemap optimization, and monthly technical monitoring with progress reporting.
Technical SEO is included in the Digital Moose System starting at $1,497 CAD per month. The initial technical audit is included in every engagement at no extra cost. Ongoing technical monitoring, priority fixes, and monthly progress reporting are included in the monthly retainer.
Most sites benefit from ongoing technical SEO monitoring. Search engines update algorithms, new pages get added, plugins update and break things, and competitors optimize their sites. A one-time audit fixes today's issues. Ongoing monitoring catches tomorrow's problems before they hurt rankings.
Technical SEO optimizes site infrastructure — crawlability, indexation, site speed, mobile usability, and structured data. On-page SEO optimizes individual page content — title tags, meta descriptions, headers, and keyword placement. Both are necessary; technical SEO is the foundation everything else depends on.
We track crawl efficiency, indexation coverage, Core Web Vitals scores (LCP, FID, CLS), mobile usability pass rate, structured data validation status, and crawl error counts. Monthly reports show before-and-after comparisons for every metric so you can see exactly what improved.
Basic technical SEO is possible with free tools like Google Search Console and PageSpeed Insights. Comprehensive optimization requires specialized tooling, deep knowledge to interpret results, and development skills to implement fixes correctly. Mistakes can hurt rankings more than help them.
Every day your site has technical issues is a day you're losing visibility, traffic, and customers to competitors with cleaner infrastructure.
Our technical SEO audit identifies exactly what's broken and how to fix it — delivered within two weeks with a prioritized action plan.
Founder-led implementation. Part of the Digital Moose System starting at $1,497 CAD/month. Month-to-month engagement.
Tell us about your site. We'll identify the technical issues costing you rankings.