Privacy Policy

Digital Moose Web Solutions Inc. (“Digital Moose,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://digitalmoose.ca/ or use our services.

By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the site or use our services.

We collect several types of information from and about users of our website and services.

Personal Information You Provide

When you contact us, request a quote, sign up for our services, or fill out forms on our website, we may collect:

• Name and business name
• Email address
• Phone number
• Business address and service area
• Website URL
• Information about your business, industry, and marketing goals
• Payment information (processed securely through third-party payment processors)

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website
• Date and time of visit
• Device identifiers

This information is collected through cookies, web beacons, and similar tracking technologies.

Information from Third Parties

We may receive information about you from third-party services we use to deliver our services, including:

• Google Analytics and Google Search Console data
• Social media platforms (if you interact with our social profiles)
• Business directories and public records
• Review platforms

We use the information we collect for the following purposes.

To Provide and Improve Our Services

• Deliver SEO, content marketing, web design, AI automation, and other contracted services
• Communicate with you about your account, projects, and service updates
• Process payments and manage billing
• Respond to your inquiries and provide customer support
• Analyze website performance and user behavior to improve our site and services

For Marketing and Business Development

• Send you newsletters, blog updates, and promotional materials (you can opt out at any time)
• Conduct market research and analyze industry trends
• Display targeted advertising on third-party platforms

For Legal and Security Purposes

• Comply with legal obligations and respond to legal requests
• Protect against fraud, unauthorized access, and other security threats
• Enforce our Terms of Service and other agreements
• Resolve disputes and investigate complaints

We will not sell your personal information to third parties. We do not share your information except as described in this Privacy Policy.

Service Providers and Partners

We work with trusted third-party service providers who assist us in operating our business and delivering services to you. These providers have access to your information only to perform specific tasks on our behalf and are obligated to protect your information. Examples include:

• Payment processors (Stripe)
• Email marketing platforms (for newsletters and client communications)
• Cloud hosting and infrastructure (Vercel for hosting; Supabase for database and storage)
• Analytics providers (Google Analytics 4 — planned; Google Search Console)
• Tag management (Google Tag Manager — planned)
• Advertising platforms (Google Ads, Meta — planned, not yet active)
• AI and automation platforms (a workflow automation platform for internal process automation; AI providers engaged on a project basis — any provider that processes client content will be listed here when in use)
• CRM and project management tools
• Partner agencies and contractors engaged for specialist work (e.g., WordPress development partners)

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, government investigations).

Business Transfers

If Digital Moose is involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or use of your personal information.

With Your Consent

We may share your information for any other purpose with your explicit consent.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us recognize your browser and capture certain information about your preferences and activity.

Types of Cookies We Use

Our site currently uses the following categories of cookies and tracking technologies:

• Essential Cookies: Required for the website to function properly (session management, security, CSRF protection). These cannot be disabled without breaking core site functionality.
• Analytics Cookies: We intend to implement Google Analytics 4 (GA4) via Google Tag Manager to understand how visitors use our site. Until GA4 is live, no analytics cookies are set.
• Tag Management: Google Tag Manager (GTM) will be used as the single container for all third-party tags. GTM itself does not collect user data independently.
• Advertising / Retargeting Cookies: Google Ads conversion tracking and Meta Pixel (Facebook/Instagram advertising) are planned but not yet installed. This policy will be updated when they go live.
• Preference Cookies: Remember your settings and preferences.

Your Cookie Choices

We are implementing a cookie consent mechanism. Until it is live, you can control cookie behavior through your browser settings as described below. If you are located in the European Economic Area, Quebec, or another jurisdiction requiring consent before non-essential cookies load, please contact us at kevin@digitalmoose.ca to opt out of analytics and advertising cookies while we roll out the consent banner.

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing cookies. Note that disabling essential cookies may affect the functionality of our website. For more information about cookies and how to manage them, visit www.allaboutcookies.org.

Do Not Track Signals

Our website does not currently respond to Do Not Track (DNT) signals. We may implement DNT support in the future as industry standards develop.

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission
• Secure cloud storage with access controls
• Regular security audits and updates
• Employee training on data protection practices
• Limited access to personal information on a need-to-know basis

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and notifying us immediately of any unauthorized access.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Active Clients

While you are an active client, we retain all information necessary to deliver services, maintain your account, and comply with our contractual obligations.

Former Clients

After your contract ends, we retain certain information for:

• Legal and regulatory compliance (typically 7 years for financial records)
• Dispute resolution and legal defense
• Business records and historical reference

Marketing Contacts

If you have subscribed to our newsletter or marketing communications, we retain your contact information until you unsubscribe or request deletion.

Deletion Requests

You may request deletion of your personal information at any time by contacting us at kevin@digitalmoose.ca. We will delete or anonymize your information unless we are required to retain it for legal, regulatory, or legitimate business purposes.

Canadian Residents (PIPEDA)

Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw consent for certain uses of your information
• Request deletion of your information (subject to legal retention requirements)
• File a complaint with the Office of the Privacy Commissioner of Canada

Quebec Residents (Law 25)

If you reside in Quebec, you have additional rights under An Act respecting the protection of personal information in the private sector (Law 25, formerly Bill 64):

• Right to access personal information we hold about you, including the categories of people who have access to that information within our organization
• Right to request correction of inaccurate, incomplete, or outdated information
• Right to data portability — receive your information in a structured, commonly used, technical format
• Right to request de-indexation of personal information (the right to have a link to information ceased, de-indexed, or re-indexed)
• Right to withdraw consent for processing
• Right to be informed if your personal information is used in automated decision-making
• Right to file a complaint with the Commission d'accès à l'information du Québec (CAI) at https://www.cai.gouv.qc.ca

To exercise these rights, contact our privacy officer at kevin@digitalmoose.ca. We will respond within 30 days.

European Residents (GDPR)

If you are located in the European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to access, rectification, erasure, and data portability
• Right to restrict or object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with your local data protection authority

California Residents (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect and how it is used
• Right to request deletion of your information
• Right to opt out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

Exercising Your Rights

To exercise any of these rights, contact us at kevin@digitalmoose.ca. We will respond to your request within 30 days. We may require verification of your identity before processing your request.

Our website may contain links to third-party websites, services, and social media platforms that are not operated by Digital Moose. We are not responsible for the privacy practices of these third parties.

When you click on a third-party link or interact with third-party services, you are subject to their privacy policies and terms of service. We encourage you to review the privacy policies of any third-party sites you visit. Examples of third-party services we may link to or integrate with:

• Social media platforms (LinkedIn, Facebook, X)
• Review platforms (Google Business Profile, industry-specific review sites)
• Payment processors
• Analytics and advertising platforms
• Partner agencies and service providers

We are not responsible for the content, privacy practices, or security of these third-party services.

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information as quickly as possible. If you believe we have collected information from a child, please contact us immediately at kevin@digitalmoose.ca.

Digital Moose is based in Canada. If you are accessing our website or using our services from outside Canada, please be aware that your information may be transferred to, stored, and processed in Canada or other countries where our service providers operate.

These countries may have data protection laws that differ from those in your country of residence. By using our website and services, you consent to the transfer of your information to Canada and other countries as described in this Privacy Policy. We take reasonable steps to ensure that your information is treated securely and in accordance with this Privacy Policy, regardless of where it is processed.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this page. If we make material changes that significantly affect your rights, we will notify you by:

• Posting a prominent notice on our website
• Sending an email to the address associated with your account (if applicable)

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiry within 30 days. Depending on your jurisdiction, you may also contact the relevant privacy regulator:

• Canadian residents (federal): Office of the Privacy Commissioner of Canada — www.priv.gc.ca
• Quebec residents: Commission d’accès à l’information du Québec — www.cai.gouv.qc.ca
• European residents: Your national data protection authority (member list at edpb.europa.eu)
• California residents: California Privacy Protection Agency — cppa.ca.gov