HVAC marketing has specific dynamics — deep seasonality, LSA-eligibility, emergency-call urgency, high customer LTV — that benefit from a focused system. That's why we built HVAC Growth: the HVAC-only sister brand of Digital Moose. Same founders, same strategy-first approach, dedicated entirely to the trades that heat and cool Canada.
Why a sister brand
Most marketing agencies treat HVAC like every other home service — same playbook, same generic site, same hope-for-the-best content cadence. We don't, because HVAC isn't like every other home service. The economics, the seasonality, the LSA-eligibility, and the customer LTV all point in the same direction: HVAC contractors win when they work with a system built specifically for HVAC.
January furnace emergencies and July AC installs are completely different buyer journeys, completely different keyword universes, and completely different conversion paths. A focused HVAC system builds for both peaks instead of treating the whole year as one season — which is what most generic agencies do.
An HVAC customer who buys a furnace is often a customer who buys an AC, a heat pump, water heaters, and recurring maintenance plans for the next 15 years. That LTV justifies the dedicated content depth, the brand-specific landing pages, and the LSA-plus-organic strategy that HVAC Growth runs as standard.
HVAC Growth is the sister brand of Digital Moose. Kevin van Geffen and Guido 't Hooft founded both. Same strategy-first approach, same 30+ years of combined pre-founding experience, same monthly transparent reporting, same month-to-month-with-30-days-notice contracts. The brand is dedicated; the founders aren't different.
HVAC queries fragment by service, season, and buyer profile. Each reveals a different revenue opportunity.
How HVAC Growth is different
Most agencies that pitch HVAC contractors fall into one of two camps. The first is generalist marketing agencies that treat HVAC as one of fifty industries they serve — generic playbooks, junior account managers, no real understanding of the trade. The second is HVAC-specialised agencies that have the trade knowledge but run hand-off models where strategy is sold by senior salespeople and execution is done offshore. HVAC Growth is the third path: founder-led, HVAC-specialised, strategy-first, and built on the same operational foundation as Digital Moose. Kevin and Guido handle the strategy and execution directly. Custom automation handles the busywork. The result is agency-level depth at a price most HVAC contractors can actually run on, with the territory-exclusivity and trade-specific architecture that generalist agencies can't match.
The full HVAC system
HVAC Growth runs a complete HVAC marketing system — not piecemeal services. Each component listed below is part of the dedicated package, delivered through hvacgrowth.ca. Visit HVAC Growth for full service details, pricing, and to start a conversation.
Rank for the HVAC searches that drive calls: furnace repair, AC installation, emergency HVAC, heat pump replacement. Service-line depth, brand-specific pages, and rebate-program coverage. Delivered by HVAC Growth — see hvacgrowth.ca/services/seo.
Optimise your GBP, build citations, and rank in Google Maps where most HVAC searches start. Local-pack visibility for emergency calls is non-negotiable in this category. Delivered by HVAC Growth.
Google Ads and LSAs delivering qualified, ready-to-book leads immediately while SEO compounds. HVAC is one of the 15 LSA-eligible trades — and LSAs are core to the HVAC Growth system, not an add-on. Delivered by HVAC Growth.
HVAC-specific websites built to convert visitors into calls. Fast, mobile-first, proven layouts tuned for emergency-intent and replacement-research buyers. Delivered by HVAC Growth.
Review generation and management — the trust signal that decides which of two ranked HVAC companies actually gets the call. Delivered by HVAC Growth.
Capture leads from research-stage buyers and nurture them with automated sequences that drive bookings. HVAC has long replacement-research cycles — this is the bridge between first search and signed quote. Delivered by HVAC Growth.
AI-powered chat and phone handling so no lead waits on hold or for business hours. Critical for emergency intent — buyers don't leave voicemails. Delivered by HVAC Growth.
Strategic social presence that keeps your HVAC brand top-of-mind between service calls — and supports recurring maintenance contracts and seasonal cross-sells. Delivered by HVAC Growth.
Why HVAC Growth
Most agencies pitching HVAC contractors are either generalists who don't understand the trade or specialists running hand-off models. HVAC Growth is the third path — founder-led, HVAC-specialised, and built on the same operational foundation as Digital Moose.
Kevin and Guido work directly on your strategy and execution — same people running Digital Moose, same direct involvement on every HVAC Growth account. No account managers, no offshore teams, no rotating junior staff.
HVAC Growth's architecture is built specifically for HVAC: full service-line depth (heating, cooling, water heaters, ductwork, IAQ, maintenance), brand-specific landing pages (Lennox, Carrier, Trane, Goodman, Rheem), rebate-program coverage, and LSA-plus-organic strategy as standard.
Same approach as Digital Moose: full audit, keyword research, topical authority map, competitor analysis. We don't publish a single page until the strategic foundation is in place. That's why HVAC Growth's work compounds where generic HVAC marketing doesn't.
Same automation infrastructure that powers Digital Moose: workflows handle reporting, rank tracking, content scheduling, and audit work. That keeps overhead low, which is why founder-led delivery works at $1,497/month without compromising quality.
SEO for HVAC contractors takes 6–12 months to compound into meaningful traffic. Paid ads and LSAs bring leads sooner. We tell you that on day one. Monthly transparent reports show what's working — no vanity metrics, no agency jargon.
Standard contracts are month-to-month with 30 days written notice. The only exception is if your engagement includes a website rebuild, which has a 6-month minimum. Same terms as Digital Moose. No surprises, no traps.
Same transparent rate card as Digital Moose, dedicated entirely to HVAC. See what's included →
See what's includedHVAC Growth process
HVAC Growth follows the same strategy-first 6-step process Digital Moose runs — adapted to HVAC's specific dynamics. HVAC contractors who sign in late summer typically see the biggest winter-emergency impact: the slow shoulder seasons are when the foundation gets built.
We audit your current site, GBP, competitors in your service area, your brand portfolio, and the keyword landscape across emergency, replacement, and commercial intent. You get a written audit deliverable in week 1.
We map every page your site needs across service lines, brands, service areas, and content layers. This becomes your content roadmap for the next 6 months.
Site speed, mobile experience, HVAC-appropriate schema, internal linking. Mobile-first because emergency searches happen on phones — fix this within the first 30 days.
Service-line pages, brand pages, service-area pages, replacement guides, rebate content. Each piece researched, written, and optimised — never AI-spam churned out at scale.
Google Business Profile optimisation runs in parallel: categories, services, Q&A, photo posts, review response. LSA campaigns set up and managed alongside organic — they work better together than separately.
Transparent monthly reports tied to your actual business KPIs. We adjust based on what's working, double down on the keywords gaining traction, and prune what isn't.
What clients say
A note: HVAC Growth is a young brand still building its HVAC client roster. The reviews below are from Digital Moose clients in adjacent service-area businesses — same founders, same methodology, same standards.
“We had an excellent experience working with Kevin and Guido from Digital Moose. From start to finish, their professionalism, creativity, and attention to detail were outstanding. They truly understood our vision and delivered a professional website design that we absolutely love — the look and feel of our new site exceeded expectations. What really stood out was how painless they made the entire process for our team. Communication was clear, timelines were met, and every step felt organized and stress-free. We couldn't be happier with the result.”
“The team at Digital Moose is outstanding. About 6 months ago, they reworked my website, and I am now reaping the benefits!! Clients are more easily able to find me online, and my rankings have improved. There is no question my business has greatly benefited from the hard work that Kevin and Guido put in. I have tried many different options to increase the visibility of my business online, and working with Digital Moose is the first time that my investments have tangibly paid off. I would recommend them without reservation to anyone looking for web, SEO, or marketing support.”
“Working with Digital Moose has been great. Kevin & Guido are very easy to work with, and knowledgable at SEO, blogging and content. Highly recommend their service.”
Common questions
HVAC Growth is the HVAC-only sister brand of Digital Moose. Same founders — Kevin van Geffen and Guido 't Hooft. Same strategy-first approach. Same 30+ years of combined pre-founding experience. HVAC Growth exists as a dedicated brand because HVAC marketing has specific dynamics (seasonality, LSAs, emergency work, high LTV) that benefit from a focused system. If you run HVAC, HVAC Growth is the better fit. If you run multiple verticals, Digital Moose handles the umbrella.
Paid ads and LSAs from HVAC Growth can drive calls immediately. SEO is a 6 to 12 month investment — organic traffic compounds over 3 to 6 months as your site gains authority, with meaningful results landing closer to the 6 to 12 month mark. We're honest about timelines from day one because rushing doesn't work in either direction.
HVAC has high customer lifetime value, deep seasonal demand swings, and emergency service needs that drive urgent searches. Effective HVAC marketing targets commercial-intent keywords like 'furnace repair near me' and emergency HVAC queries, combined with Local Services Ads and a reputation system — not generic informational traffic. That's why HVAC Growth exists as a dedicated brand instead of one more Digital Moose service line.
No. Anyone who guarantees specific rankings is lying. Google's algorithm changes constantly and competitive dynamics vary by market. HVAC Growth focuses on sustainable rankings over time, with transparent reporting and territory exclusivity so you're not competing against another HVAC Growth client for the same keywords.
HVAC Growth pricing starts at $1,497/month — same transparent rate card as Digital Moose. See current pricing details at hvacgrowth.ca/pricing. Standard contracts are month-to-month with 30 days written notice. The only exception is engagements that include a website rebuild, which carry a 6-month minimum.
Yes. HVAC is one of the 15 LSA-eligible trades, and LSAs are a core part of the HVAC Growth system — not an add-on. They work best when combined with strong organic rankings, Google Ads, and an optimised Google Business Profile, which is how HVAC Growth packages them together.
Yes. HVAC Growth serves Canadian HVAC contractors anywhere in the country — Ottawa, Toronto, Vancouver, Calgary, Montreal, smaller cities, rural service areas. Territory exclusivity applies to your defined service area, whatever its size.
By calls and booked jobs, not by website visitors. HVAC Growth tracks rankings for target keywords, organic traffic, lead volume, and conversion metrics — but the number that matters is how many qualified calls your phone is ringing with. Monthly reports show clear data with no jargon or vanity metrics.
Not always. HVAC Growth audits your current site first. If it's on a modern platform with reasonable speed and structure, we can do SEO and paid-ads work on what you have. If it's outdated, a rebuild becomes necessary — at which point a 6-month minimum engagement applies. Sites are built using an HVAC-specific framework designed to convert. If your current site has content or domain authority worth preserving, we migrate what makes sense.
We work with Canadian hvac contractors who are serious about building long-term organic growth — not just chasing clicks.
Book a free 30-minute strategy session. We'll audit your current SEO, review your competitors in your service area, and tell you exactly what's working and what isn't.
Fill in your details and we'll be in touch within one business day.