Technical SEO
Site speed, crawl health, Core Web Vitals, XML sitemaps, structured data, robots.txt, and llms.txt. The backend work Google rewards and most agencies skip.
Learn moreSEO services Canada
Most SEO agencies in Canada sell you a menu of services and hope something sticks. We deliver one complete system: strategy-first SEO and content production designed specifically for brick-and-mortar businesses. One complete package, no piecemeal pricing, no upsell traps. Founder-led execution from Ottawa to Vancouver.
Why Digital Moose
You've been burned before. An agency promised page-one rankings, took your money for six months, and delivered a handful of blog posts that nobody reads. Or they buried you in jargon and dashboards while your phone stayed silent.
We work differently. Every engagement starts with a full technical audit, competitor research, and a topical authority map before a single piece of content goes live. Week one captures the baseline. Week two delivers your strategy. Week three kicks off execution — technical fixes, optimized content, and Google Business Profile work all running in parallel.
You work directly with co-founders Kevin van Geffen and Guido 't Hooft, who bring 30+ years of combined experience to a two-person team powered by custom-built automation. The system works the same whether you're a plumber in Ottawa, an electrician in Calgary, or a roofer in Vancouver.
About Digital Moose →Every engagement starts with a full technical audit and topical authority map before any content or links touch your site. You see the roadmap before execution begins.
Kevin and Guido handle your account. No account managers. No junior staff learning on your dime. 30+ years of combined pre-founding experience on every call.
Custom-built automation workflows handle data collection, reporting, and content distribution so the founders focus on strategy and senior-level work.
The Digital Moose System is one complete SEO package. No upsell traps. No piecemeal menus. Starting at $1,497 CAD/month, month-to-month.
One complete system
The Digital Moose System is one complete SEO package. Paid media and automation are available as add-ons. Here's every service sub-page, grouped by category.
Site speed, crawl health, Core Web Vitals, XML sitemaps, structured data, robots.txt, and llms.txt. The backend work Google rewards and most agencies skip.
Learn moreGoogle Business Profile, location pages, local citation building, and reputation management for service-area businesses across Canada.
Learn moreFull GBP setup, optimisation, weekly posts, Q&A management, and photo strategy to dominate the local pack.
Learn moreTrade-specific, city-level keyword mapping tied to real buyer intent — not generic volume reports.
Learn moreTopical authority mapping, content audit, competitor gap analysis, and an in-depth editorial plan before a single article is written.
Learn moreFour research-backed articles per month, service page optimisation, FAQ schema, and internal linking — all tied to your topical authority map.
Learn moreThe complete Digital Moose System overview — strategy, technical, content, GBP, and reporting in one monthly retainer.
Learn moreSearch and display campaigns targeting high-intent buyers in your service area. Setup, ongoing management, and monthly reporting.
Learn moreFacebook and Instagram campaigns for brand awareness, lead generation, and remarketing to site visitors and lookalike audiences.
Learn moreGoogle-guaranteed LSA setup and management for the 15 LSA-eligible home-service trades. Pay per verified lead, not per click.
Learn moreCustom automation workflows for any digital task that is eating your time — lead routing, review requests, content distribution, reporting, and more.
Learn moreAn on-brand chat widget trained on your business — answers FAQs, qualifies leads, and guides visitors toward the actions that matter to you.
Learn moreNever miss an after-hours call. An AI phone assistant handles inbound enquiries, captures lead details, and books appointments.
Learn moreFast, accessible, SEO-ready websites built in Next.js (in-house) or WordPress via our partner WP Expert. Designed to convert local traffic.
Learn moreList building, nurture sequences, and monthly newsletters that keep past clients coming back and new leads moving through the funnel.
Learn moreContent planning and posting for Facebook, Instagram, and LinkedIn — consistent brand presence that reinforces your local SEO authority.
Learn moreThe first 90 days
Most agencies start billing before they understand your business. We run a structured onboarding process that builds your strategy before execution begins.
No guaranteed rankings. No traffic promises. Just honest execution and transparent reporting on a month-to-month contract. Either party can cancel with 30 days' notice.
Full technical SEO audit, competitor analysis, keyword research, and baseline KPI capture.
You receive your keyword map, topical authority plan, content calendar, brand voice guide, and site architecture recommendations. This is your roadmap for the months ahead.
Technical fixes ship. First optimized content publishes. Google Business Profile gets optimized. Schema markup goes live. The monthly cadence starts.
Content production continues. Backlink outreach begins. Local citations get built. Technical monitoring catches issues before they impact rankings. Keyword movement and traffic growth start to compound.
Ongoing optimization, content updates, competitive monitoring, and algorithm adaptation. SEO results take 6–12 months to fully mature, but you'll see early wins within 60–90 days.
Client results
Real results from real Canadian businesses. No invented testimonials. No cherry-picked metrics.
“We had an excellent experience working with Kevin and Guido from Digital Moose. From start to finish, their professionalism, creativity, and attention to detail were outstanding. They truly understood our vision and delivered a professional website design that we absolutely love — the look and feel of our new site exceeded expectations. What really stood out was how painless they made the entire process for our team. Communication was clear, timelines were met, and every step felt organized and stress-free. We couldn't be happier with the result.”
“The team at Digital Moose is outstanding. About 6 months ago, they reworked my website, and I am now reaping the benefits!! Clients are more easily able to find me online, and my rankings have improved. There is no question my business has greatly benefited from the hard work that Kevin and Guido put in. I have tried many different options to increase the visibility of my business online, and working with Digital Moose is the first time that my investments have tangibly paid off. I would recommend them without reservation to anyone looking for web, SEO, or marketing support.”
“Working with Digital Moose has been great. Kevin & Guido are very easy to work with, and knowledgable at SEO, blogging and content. Highly recommend their service.”
How we compare
Most Canadian SEO services follow the same playbook. Here's how Digital Moose compares.
Who we help
We specialise in the 15 LSA-eligible home-service trades and adjacent local businesses. If you're a brick-and-mortar or service-area operator, this system is built for you.
The 15 niches we serve — HVAC, plumbing, electrical, roofing, window installation, carpet cleaning, house cleaning, lawn care, pest control, tree service, appliance repair, locksmiths, water damage, junk removal, and moving. If you book jobs, we can get you more.
Learn moreAny business that serves customers at their location rather than requiring them to visit a storefront. Canada-wide service with local SEO emphasis on Ottawa, Toronto, Vancouver, Calgary, and Edmonton.
Learn moreYou run a real business with real margins — you know what you can invest and what you need back. We quote custom pricing based on your site, market, and goals. No arbitrary tiers. No hidden minimums. See the full rate card on our pricing page.
Learn moreCommon questions
Our SEO services start at $1,497 CAD per month — including a new Next.js website built in-house at no extra cost. Month-to-month contracts with 30 days' notice to cancel.
Most Canadian businesses see early keyword movement and traffic growth within 60–90 days. Meaningful results — consistent leads and conversions — typically take 6–12 months. SEO isn't a quick fix. It's a compounding system that builds authority and visibility over time.
No. We don't guarantee specific rankings, traffic numbers, or conversion rates. SEO results depend on competitive dynamics, algorithm changes, and market conditions outside our control. What we do guarantee: honest execution, transparent reporting, and senior attention on your account every month.
Three things: strategy-first approach (every engagement starts with audit and planning), founder-led execution (you work directly with Kevin and Guido, not junior staff), and one complete SEO package — no piecemeal menus, no upsell traps. Custom-built automation handles the repetitive work so we focus on strategy.
Yes. We serve Canadian businesses nationwide, with local SEO emphasis on Ottawa, Toronto, Vancouver, Calgary, and Edmonton — but our system works the same whether you're in Halifax or Victoria. French localisation is available for Quebec clients as a paid add-on.
We specialise in 15 home-service trades: HVAC, plumbing, electrical, roofing, window installation, water damage, tree service, pest control, lawn care, moving, appliance repair, carpet cleaning, house cleaning, junk removal, and locksmiths. The system is built for service-area businesses that need local customers.
Yes. Standard contracts are month-to-month with 30 days' written notice for cancellation. Exception: engagements that include a website rebuild of any kind have a 6-month minimum — Next.js builds are done in-house; advanced WordPress development is custom-quoted by our partner WP Expert. After 6 months it converts to month-to-month.
No traditional startup fee. Your new Next.js website is built in-house and included at no extra cost. WordPress builds are custom-quoted by our partner. Every engagement includes your full technical and on-page SEO audit, keyword research, topical authority map, competitor research, baseline KPI report, brand voice and style guide, site structure planning, Google Business Profile optimization, content audit, and Google Analytics + Search Console configuration.
Ready to grow?
Get a free technical SEO audit and strategy consultation. No sales pitch. No obligation. Just an honest assessment of where your website stands and what it will take to rank in your market.
The Digital Moose System · Month-to-month contracts · Founder-led execution · Strategy before tactics, every time