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These Terms govern your use of digitalmoose.ca. Our paid services are governed by a separate Master Services Agreement signed at the start of each engagement. Together with our Privacy Policy, these Terms form the agreement between you and Digital Moose for your use of the Site.
These Terms of Service (“Terms”) are a binding agreement between Digital Moose Web Solutions Inc. (“Digital Moose,” “we,” “us,” or “our”) and you, the person or entity accessing the Site (“you” or “your”).
By browsing the Site, downloading our resources, submitting a form, or otherwise interacting with digitalmoose.ca, you acknowledge that you've read these Terms and agree to be bound by them.
If you're using the Site on behalf of an organization, you represent that you have the authority to accept these Terms on that organization's behalf.
If you don't agree with any part of these Terms, please stop using the Site.
Digital Moose is the operating name of Digital Moose Web Solutions Inc., an Ontario corporation founded in 2024 by Kevin van Geffen and Guido 't Hooft. We provide strategy-first SEO, content, website, and automation services to Canadian local businesses.
Legal entity: Digital Moose Web Solutions Inc.
Operating name: Digital Moose
Founders: Kevin van Geffen and Guido 't Hooft
Email for legal and Terms questions: admin@digitalmoose.ca
Province: Ontario, Canada
For more about who we are and what we do, see About and Services. For how we handle your personal information, see our Privacy Policy.
You may use the Site for personal research, business evaluation, and legitimate inquiries about our services. You may share links to any page on the Site.
You agree not to:
We reserve the right, at our sole discretion, to block, restrict, or terminate your access to the Site if we reasonably believe you've violated these Terms.
All content on the Site — including text, design, layout, images, illustrations, the Digital Moose name, logo, and moose mascot, code, and compiled output — is owned by Digital Moose Web Solutions Inc. or used under license. This content is protected by Canadian and international copyright, trademark, and other intellectual property laws.
Our free downloadable resources — including the Blog SEO Checklist and any future checklists, guides, or templates — are licensed to you for personal and business use within your own organization.
When you download one of our free resources, you may:
You may not:
If you want to reference a specific idea from one of our resources in your own content, attribution and a link to the source page on digitalmoose.ca is appreciated and always permitted.
“User-submitted content” means any information, text, data, or material you send to us through the Site — including contact form submissions, audit requests, consultation requests, lead-magnet form fields, and any email you send to one of our published addresses.
By submitting content through the Site, you represent and warrant that:
You grant Digital Moose a non-exclusive, royalty-free, worldwide license to use your submitted content solely for the purpose of operating the Site and responding to you. In practice, that means we can:
We don't claim ownership of your business information, your website content, or any confidential details you share with us.
We won't publish identifiable information about you or your business on the Site, in marketing materials, or anywhere else without your explicit consent. For how we handle personal information, see the Privacy Policy.
We offer free downloadable resources through the Site, including the Blog SEO Checklist and any future checklists, guides, or templates (collectively, “Resources”).
To access a Resource, you provide your name, email address, and optionally some context about your business. We send the Resource to your email address and may send occasional follow-up emails related to the topic of the Resource, other educational content, or our services.
You can unsubscribe from these follow-up emails at any time using the unsubscribe link in any email, or by emailing us at admin@digitalmoose.ca.
Resources are provided “as is” and “as available,” without any warranty of any kind. The information in our Resources reflects our professional experience and the state of SEO best practices at the time of publication. SEO, web technology, and Google's algorithms change — we update Resources periodically, but the version you download is the version in effect at the time of download.
Following the advice in our Resources may improve your SEO results, but we don't guarantee specific rankings, traffic volumes, leads, or revenue outcomes. Results depend on your market, your competition, your starting point, the effort you put in, and factors outside our control, including Google's algorithm.
The license to use our Resources is described in Section 4. In short: use them yourself and within your business. Don't resell, rebrand, or redistribute them.
The Site contains links to third-party websites, tools, and services — for example, Google, Ahrefs, Semrush, Mangools, Unsplash, and others we reference in our blog posts and Resources.
We provide these links for your convenience and information. We don't control third-party sites or services, and we're not responsible for:
Your use of third-party sites is at your own risk and subject to the terms and privacy policies of those sites. References to specific third-party tools in our content don't constitute an endorsement unless explicitly stated. Where we have a partnership or receive a referral benefit, we disclose it.
The Site and all Resources are provided on an “as is” and “as available” basis, without any representations or warranties of any kind, either express or implied.
To the fullest extent permitted by applicable law, we disclaim all warranties, including:
SEO is a long-term investment, and outcomes depend on factors outside our control — including Google's algorithm, competitive dynamics, your market, and your execution. Nothing on the Site, including case studies, testimonials, timelines, or predictive language, constitutes a guarantee of specific rankings, traffic, leads, or revenue.
The content on the Site — including blog posts, Resources, and service descriptions — is general in nature. It's educational, not prescriptive. It isn't a substitute for a tailored SEO engagement, and it doesn't take into account the specific circumstances of your business. For advice specific to your situation, contact us to discuss a paid engagement.
Some jurisdictions don't allow the exclusion of certain warranties. In those jurisdictions, the exclusions above apply to the fullest extent permitted by law, and the remaining terms of this section remain in effect.
To the fullest extent permitted by applicable law, in no event will Digital Moose, its founders, employees, contractors, or affiliates be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages — including, but not limited to, lost profits, lost revenue, lost data, business interruption, or loss of goodwill — arising out of or in connection with:
This applies regardless of the legal theory (contract, tort, negligence, strict liability, or otherwise) and regardless of whether we've been advised of the possibility of such damages.
To the extent we're found liable despite the above, our total aggregate liability to you for any and all claims arising out of these Terms or your use of the Site is limited to the greater of:
This section applies to your use of the Site. It doesn't apply to liability arising under the Master Services Agreement for paid services, which is governed by the terms of that agreement.
Nothing in these Terms limits or excludes any rights you may have as a consumer under applicable consumer protection laws that can't be excluded by contract. If you're a consumer in Quebec, you may have additional non-waivable rights under Quebec consumer protection legislation.
You agree to indemnify, defend, and hold harmless Digital Moose, its founders, employees, contractors, and affiliates from and against any claims, losses, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to:
We reserve the right to assume the exclusive defence and control of any matter otherwise subject to indemnification by you, in which case you'll cooperate with us in asserting any available defences. This section survives termination of your use of the Site.
These Terms govern your use of the Site. If you become a paying client, the relationship is governed by a separate Master Services Agreement (MSA) signed at the start of the engagement.
For transparency, here are the key facts about our paid services:
Requesting a consultation, submitting a contact form, or downloading a Resource doesn't create a service obligation. A paid engagement begins only when you and Digital Moose have signed an MSA. If you'd like to discuss an engagement, contact us.
We may update these Terms from time to time to reflect changes in our practices, our services, legal requirements, or other factors. When we make changes, we'll update the “Last updated” date at the top of this page.
If we make material changes that significantly affect your rights, we'll take reasonable steps to notify you, which may include posting a prominent notice on the Site.
Your continued use of the Site after changes take effect constitutes your acceptance of the updated Terms. The current version is always available at digitalmoose.ca/terms. If you don't agree with an updated version, your remedy is to stop using the Site.
These Terms are governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict-of-laws principles.
Any dispute arising out of or in connection with these Terms or your use of the Site will be subject to the exclusive jurisdiction of the courts of the Province of Ontario.
Before filing a formal claim, we ask that you contact us at admin@digitalmoose.ca to describe the issue. We'll do our best to resolve it directly and in good faith. Most concerns can be worked out this way without needing formal proceedings.
If you're a resident of Quebec, nothing in this section limits any non-waivable rights you have under Quebec law, including rights under the Consumer Protection Act or other applicable Quebec legislation.
The Site is operated from Canada. If you access the Site from outside Canada, you're responsible for compliance with local laws to the extent they apply. We make no representation that the Site or its content is appropriate or available for use in any particular location.
If you have questions about these Terms, please contact us. We'll respond within five (5) business days.
Digital Moose Web Solutions Inc.
Email: admin@digitalmoose.ca
Subject line: Terms of Service — digitalmoose.ca
Website: https://digitalmoose.ca/
Province: Ontario, Canada
For privacy-specific questions, see our Privacy Policy.