We deliver strategy-first Edmonton SEO for home-service trades and local businesses across the city. No keyword stuffing. No empty promises. One complete system — technical SEO, content strategy, and Google Business Profile management — so Edmonton businesses rank higher and convert better.
Founded by Kevin van Geffen and Guido 't Hooft. 30+ years of combined pre-founding experience. You work directly with the founders — not handed off to a junior coordinator learning on your dime.
LSA-eligible trades served in Edmonton:
Also served (non-LSA):
Edmonton's home-service market is competitive and growing. Businesses that rank in the map pack for high-intent searches get the majority of calls. The ones that don't are invisible to customers who are ready to hire right now.
We're strategy-first on every engagement — every project starts with research and planning, not tactics. Your technical SEO foundation is fixed in the first 30 days. Your keyword map and topical authority plan are built before a single piece of content is published. Execution follows strategy, every time.
You work directly with Kevin van Geffen and Guido 't Hooft — the two founders. Kevin leads SEO strategy, design, and client management. Guido leads technical development and advertising operations. Combined, we bring 30+ years of pre-founding digital marketing and development experience. No account managers. No junior staff.
Our custom automation handles the grinding work that larger agencies split across five-person teams. That's how we deliver senior-level attention at a price point Edmonton small businesses can actually afford. Starting at $1,497 CAD per month.
You work directly with Kevin and Guido — the same people who audit, strategize, and report.
Custom automation workflows eliminate the grunt work, delivering senior output at accessible pricing.
Full audit and topical authority map before a single piece of content touches your site.
We don't sell piecemeal SEO services. One complete system covers everything Edmonton local businesses need to dominate search results — no upsell traps, no service menus.
Crawl errors, site speed, mobile optimization, structured data, and indexation issues resolved in the first 30 days. If your site has technical debt, we find it and fix it.
Your Google Business Profile optimized for Edmonton map pack rankings. Location-specific content, citation management, and consistent NAP across the web.
Every keyword opportunity mapped to specific pages by search intent and competition. Primary, secondary, and long-tail terms aligned to your business goals.
Blog posts, service pages, and location pages written by strategists who understand SEO and your industry. Optimized for search, written for humans.
Posts, photos, reviews, and Q&A managed monthly. Your profile stays active and competitive in Edmonton map pack results.
LocalBusiness, Service, and FAQ schema implemented across your site. Structured data that helps Google understand your business, services, and location.
Clear, honest reporting on rankings, traffic, conversions, and ROI. No vanity metrics. No jargon. Just the numbers that matter to your business.
We've helped businesses across Canada improve their search rankings, attract more qualified leads, and grow revenue through strategic SEO.
“The team at Digital Moose is outstanding. About 6 months ago, they reworked my website, and I am now reaping the benefits!! Clients are more easily able to find me online, and my rankings have improved. There is no question my business has greatly benefited from the hard work that Kevin and Guido put in. I have tried many different options to increase the visibility of my business online, and working with Digital Moose is the first time that my investments have tangibly paid off. I would recommend them without reservation to anyone looking for web, SEO, or marketing support.”
“We had an excellent experience working with Kevin and Guido from Digital Moose. From start to finish, their professionalism, creativity, and attention to detail were outstanding. They truly understood our vision and delivered a professional website design that we absolutely love — the look and feel of our new site exceeded expectations. What really stood out was how painless they made the entire process for our team. Communication was clear, timelines were met, and every step felt organized and stress-free. We couldn't be happier with the result. Thank you for such a smooth and successful project!”
Local SEO is the foundation of visibility for Edmonton service businesses. When a homeowner in Terwillegar searches 'furnace repair near me' or an Old Strathcona resident needs an emergency plumber, Google prioritizes businesses with optimized Google Business Profiles, strong local citations, and location-specific content.
We specialize in local SEO for Edmonton businesses. We optimize your Google Business Profile with accurate NAP, service area definitions, business categories, high-quality images, and regular posts. We build location-specific landing pages for every neighbourhood you serve — whether that's central Edmonton, the suburbs, or surrounding communities like Sherwood Park, St. Albert, or Spruce Grove.
Reviews are a direct ranking factor for map pack results. We help you collect more Google reviews from happy customers — and respond professionally to negative feedback when it happens.
Edmonton's service businesses compete hard for map pack visibility. The ones that win have complete, optimized profiles and consistent content that signals authority to Google.
Edmonton Market Reality
Edmonton's home-service market is competitive and search-driven. Without a complete local SEO strategy, you're invisible to the high-intent customers who are ready to call right now.
We serve Canadian local businesses with a lean, founder-led model. Here's what that looks like in practice.
Common questions
Our complete SEO system starts at $1,497 CAD per month. That includes technical SEO, local SEO, content production, Google Business Profile management, schema markup, monthly reporting — and a new Next.js website built in-house at no extra cost.
SEO is a 6 to 12 month investment. Our process is built to show ranking movement by month 3 as technical fixes land and early content indexes. Meaningful traffic and lead growth compound over 6 to 12 months as topical authority builds. Actual results depend on your starting position and your competition.
Three things: we're strategy-first (every engagement starts with an audit and plan, not tactics), we're founder-led (you work directly with Kevin and Guido, not a junior team), and we sell one complete system (no upsell traps, no piecemeal pricing).
No. Any SEO agency that guarantees specific rankings is lying. Google's algorithm changes constantly and competitive dynamics shift. What we do guarantee: a data-backed strategy, transparent reporting, and honest communication about what's working and what needs adjustment.
We specialize in home-service trades across 15 niches: HVAC, plumbing, electrical, roofing, window installation, water damage, tree service, pest control, lawn care, moving, appliance repair, carpet cleaning, house cleaning, junk removal, and locksmiths.
Yes. Local SEO is a core component of our system. We optimize your Google Business Profile, build location-specific content, manage citations, implement LocalBusiness schema, and keep your NAP consistent across the web.
Yes. Our default contract is month-to-month with 30 days' written notice for cancellation. The only exception: engagements that include a website rebuild of any kind have a 6-month minimum. After that it converts to month-to-month.
Yes. We offer Google Ads management, Local Services Ads, and Meta Ads as add-ons to our SEO system. We don't sell paid media without SEO attached — the two work best together. Paid ads drive immediate visibility while organic SEO compounds over time.
We deliver strategy-first SEO for Edmonton local businesses. One complete system — SEO, content, technical, local, GBP, reporting — priced at $1,497/month with month-to-month terms.
Add-ons like Google Ads or Local Services Ads only if you actually need them.
Tell us about your Edmonton business and we'll take a look.
Digital Moose works with home-service businesses from coast to coast. Wherever your customers are searching, we can help you show up.