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Canadian SEO Agency
The Canadian SEO agency for local businesses that need results, not excuses
The owners, Kevin and Guido, supervise every campaign, and every step is planned, checked and reported. All work is done in-house with our own systems, so you get one complete package instead of separate vendors: website, SEO, content, and Google Business Profile. Starting at $1,497 CAD/month.
Serving Canada-wideMonth-to-month contractsStrategy before tactics
SEO for Canadian local businesses
HVAC contractorsPlumbersDentistsPhysiotherapistsAccountantsReal estate agentsHair salonsFitness studiosand more
Why it works
The Digital Moose difference
Founded in 2024 by Kevin and Guido, two senior practitioners who spent years watching agencies overpromise and underdeliver. They still supervise every campaign, and every step is planned, checked and reported.
30+
Years pre-founding experience
Combined careers in digital marketing and development before founding Digital Moose in 2024
0
Outsourced work
Everything is done in-house. No freelancers, offshore resellers or white-label vendors
1
Complete system
Website, SEO, content, local SEO, and technical work in one package instead of separate vendors
M-to-M
Month-to-month contracts
No lock-in. We earn your business every month
How we're different
Why Canadian local businesses choose Digital Moose
Many SEO agencies in Canada operate the same way: work passed to outsourced or white-label teams, cookie-cutter strategies applied to every client, and services sold piecemeal so the invoice keeps growing. Digital Moose works differently.
Owner-supervised, every campaign
Kevin van Geffen leads SEO strategy, design, and automation architecture. Guido 't Hooft leads technical development, automation, and advertising. Today every client is assigned to one of them, and every step of your campaign is planned, checked and reported by the people who built the system.
Our own systems, checked by us
We built our own systems, AI and non-AI, that follow every step we would take by hand, only faster: audits, competitor tracking, keyword monitoring, reporting. We check every output ourselves before it goes live. That efficiency is what keeps a complete package at a fair price.
Done in-house, one package
Nothing goes to outside freelancers, offshore resellers or white-label vendors, and you do not juggle separate vendors for website, SEO, ads and social. The Digital Moose System covers technical SEO, content strategy and production, local SEO and Google Business Profile management, schema markup, and monthly reporting. Add-ons like AI Chat, Phone Assistant, and paid ads have their prices listed openly on our pricing page.
What you get
What's in The Digital Moose System and what's available as add-ons
One package for everything a local business needs online. Add-ons available when they fit. No upsell traps.
Strategy-first SEO
Full keyword research, topical authority mapping, and competitive analysis before a single tactic is deployed. Every move has a reason.
Learn moreTechnical SEO & site audits
Core Web Vitals, crawlability, schema markup, indexing hygiene, and site architecture. The foundation that everything else builds on.
Learn moreAI search optimization
Your business details, Google Business Profile and service pages made easy for AI tools to read, with monthly checks in ChatGPT, Gemini and Perplexity.
Learn moreLocal SEO & Google Business Profile
Google Business Profile optimisation, local citation building, map pack ranking, and review strategy for service-area businesses.
Learn moreContent marketing
Strategy-driven content that targets buyer intent keywords, builds topical authority, and actually converts readers into enquiries.
Learn moreADD-ON
AI automation
Available as a separate sellable service. Custom-quoted builds for lead routing, automated reporting, and integrations, scoped per project after a free 30-min discovery call.
Learn moreReporting & strategy calls
Monthly transparent reports tied to real KPIs: rankings, organic traffic, leads. Plus a strategy call with Kevin or Guido whenever you need one.
Learn moreThe process
How Digital Moose onboards every client
We don't start with tactics. We start with strategy. Every engagement begins the same way, whether you're a plumber in Ottawa or a dental clinic in Vancouver. No surprises. No waiting. You know exactly what's happening from day one.
Week 1
Audit & baseline capture
Full technical and on-page SEO audit, competitor research, and baseline KPI capture. We document where you are today so we can prove where we take you.
Week 2
Strategy delivery
You receive a complete keyword map, topical authority plan, content calendar, and brand voice guide. This is the roadmap for the upcoming months.
Week 3
Execution begins
Technical fixes ship, first content publishes, Google Business Profile gets optimised, and the monthly cadence starts. No waiting three months to see progress.
Month 1+
Monthly cadence kicks in
Four articles per month publish against the topical authority map, your Google Business Profile gets weekly posts and review management, and you receive a transparent report tied to rankings, traffic, and leads every month.
Client results
What our clients say
We help Canadian local businesses improve their online visibility, rank for competitive keywords, and turn their websites into lead-generation machines.
“We had an excellent experience working with Kevin and Guido from Digital Moose. From start to finish, their professionalism, creativity, and attention to detail were outstanding. They truly understood our vision and delivered a professional website design that we absolutely love — the look and feel of our new site exceeded expectations. What really stood out was how painless they made the entire process for our team. Communication was clear, timelines were met, and every step felt organized and stress-free. We couldn't be happier with the result.”
Paul Van Remortel
Ottawa Logistics Fulfillment
“The team at Digital Moose is outstanding. About 6 months ago, they reworked my website, and I am now reaping the benefits!! Clients are more easily able to find me online, and my rankings have improved. There is no question my business has greatly benefited from the hard work that Kevin and Guido put in. I have tried many different options to increase the visibility of my business online, and working with Digital Moose is the first time that my investments have tangibly paid off. I would recommend them without reservation to anyone looking for web, SEO, or marketing support.”
Dr. Zia Lakdawalla
Foundations for Emotional Wellness
“Working with Digital Moose has been great. Kevin & Guido are very easy to work with, and knowledgable at SEO, blogging and content. Highly recommend their service.”
Natalie Grieco
CHI Real Estate
Systems vs. tactics
Why strategy-first SEO works for Canadian local businesses
A lot of SEO in Canada is sold as tactics: “We'll write 10 blog posts” or “We'll build 50 backlinks.” Digital Moose sells systems. Here's why that matters.
No wasted effort
Every piece of content maps to a keyword cluster and a business goal. Nothing gets published because it sounds good. Everything has a purpose.
Faster results
Strategy front-loads the hard thinking so execution is clean. No mid-project pivots, no wasted content, no backtracking.
Compounding returns
A topical authority map means each new piece reinforces the ones before it. Over time, the gap between you and competitors can widen month by month.
Accountable reporting
You get monthly reports tied to real KPIs: rankings, organic traffic, conversions, and leads. Not vanity metrics. Not impressions. The stats that actually matter.
Who we work with
Who we serve: Canadian local businesses that need customers calling and booking
We work with brick-and-mortar and service-area businesses across Canada in four groups: Home Services, Health and Wellness Practices, Professional Services, and Personal Care and Fitness. In every group, a strong local search presence turns into calls, bookings and appointments, and we help each business build one. French-only campaigns cost nothing extra; bilingual (English and French) campaigns add 30%.
Four groups we serve
Home ServicesHVAC, plumbing, electrical, roofing and 11 more trades where local searches turn into booked jobs.Health and Wellness PracticesDentists, physiotherapists, psychologists, optometrists and other practices, marketed within your College rules.Professional ServicesAccountants, bookkeepers, lawyers, real estate, financial advisors, and mortgage and insurance brokers.Personal Care and FitnessHair salons, spas, fitness studios and gyms, yoga studios, and pet grooming.
Canadian cities we focus on
Our system works whether you serve one city or several. We build location pages, optimise your Google Business Profile, and execute local SEO strategies for every market you serve. Adding more cities? Multi-location pricing is set per service area: $1,497 a month for the first, $1,047 for the second, $897 for the third, and $748 for the fourth and each one after. We hold full market exclusivity in every city we work in and can't take on competitors there.
Get started
Ready to work with a Canadian SEO agency that puts strategy first?
Book a free strategy session. We'll walk through your current SEO situation, competitive landscape, and what it would take to grow your local search presence in your market.
- No high-pressure sales calls
- No 47-page proposals
- Honest assessment of fit
- Free competitive landscape review
Common questions
Common questions about working with Digital Moose
How much does Digital Moose SEO cost?
Our pricing starts at $1,497 CAD per month, which includes SEO, content strategy and production, local SEO, technical audits, GBP management, and a new Next.js website built in-house at no extra cost. All pricing is transparent with no hidden add-ons.
How long does SEO take to show results?
We plan on 6 to 12 months for meaningful SEO results. You will see technical improvements and content publishing within the first month, but ranking improvements and traffic growth build over time as Google processes and validates your site. We set honest timelines at the outset and report against them monthly.
Do you guarantee rankings or traffic increases?
No. We don't guarantee specific rankings, traffic numbers, or revenue increases. SEO results depend on Google's algorithm, competitive dynamics, and market conditions: factors no agency can fully control. Any agency that guarantees specific rankings is not being straight with you.
What makes Digital Moose different from other SEO agencies in Canada?
Three things: a strategy-first approach (every engagement starts with a full audit and topical authority map before tactics), owner supervision (Kevin and Guido supervise every campaign, and all work is done in-house), and our own systems, AI and non-AI, that follow every step we would take by hand, only faster, with every output checked by us before it goes live. Learn more on our about page.
What industries does Digital Moose specialise in?
We work with Canadian local businesses in four groups: Home Services (HVAC, plumbing, roofing and other trades), Health and Wellness Practices (such as dentists, physiotherapists and optometrists), Professional Services (such as accountants, lawyers and mortgage brokers), and Personal Care and Fitness (such as hair salons, spas and fitness studios). For regulated professions, we plan marketing within the advertising rules of your College or regulator. See all industries we serve.
Who works on my account?
Today every client is assigned to Kevin or Guido, and technical and strategic input always comes from them. Everything is done in-house: no work goes to outside freelancers, offshore resellers or white-label vendors.
Do you work with businesses outside of Ottawa?
Is there a startup fee?
No. There is no startup fee. Your new Next.js website is built in-house and included at no extra cost. Every engagement includes your complete strategic foundation: full technical and on-page SEO audit, keyword research, topical authority map, competitor research, baseline KPI report, brand voice guide, and content calendar.
Can I cancel my contract anytime?
Yes. Contracts are month-to-month and either party can terminate with 30 days written notice. There is no minimum term, including when your project includes a website rebuild or redesign.