Your Google Business Profile is the first impression most customers get of your business. When someone searches for your services in your city, your GBP determines whether they call you or scroll past. We manage every element of your profile: optimisation, review responses, posts, and photos — so you show up when it matters most.
Strategy-first Google Business Profile management built for Canadian local businesses.
Map Pack — the territory we fight for. Illustrative example.
Your GBP is the half of local SEO most businesses underinvest in. When someone searches “plumber near me” or “electrician Ottawa,” Google shows your Business Profile before your website — reviews, photos, hours, and the map pack listing that decides whether you get the click at all. And Google keeps changing the rules: the click-to-call button that used to sit in organic results is increasingly being moved behind a click or reserved for paid placements like Local Services Ads. The path from search to phone call is getting longer, and a sloppy GBP loses the lead before it even starts.
But here's what most agencies miss: your GBP rankings depend heavily on what's on your website. Google cross-references your profile with your site to confirm relevance, location, and trust. Service pages, location pages, NAP consistency, schema markup, and topical authority all feed the map pack. A polished GBP sitting on top of a thin or inconsistent website will plateau fast.
That's why we don't sell GBP management as a standalone service. We optimise your profile at launch — categories, descriptions written around how customers actually search, photos, services, attributes — then manage it monthly with posts, review responses, and insights monitoring. At the same time, your website is doing its half of the work: location pages that match your GBP service area, schema that confirms what you do, content that signals expertise. The two reinforce each other. That's why the system works.
We manage every element of your Google Business Profile so you can focus on running your business.
We audit and optimize your business name, categories, description, services, attributes, and hours. Every field is keyword-optimized and aligned with local SEO best practices.
We monitor new reviews daily and respond on your behalf with brand-voice-aligned replies. Positive reviews get thanked. Negative reviews get addressed professionally.
We upload fresh photos monthly and optimize image metadata for local search visibility. Consistent visual content signals activity and builds trust with potential customers.
We publish weekly posts highlighting services, promotions, and updates. Posts keep your profile active and give Google fresh content to index — a consistent ranking signal.
Monthly reports tracking profile views, search queries, actions (calls, directions, clicks), and review velocity. You'll know exactly what's working and where to optimize next.
Ready to see how an optimized GBP can generate more calls and leads for your business?
See Full Service DetailsGoogle Local Services Ads (LSAs) put your business at the very top of search results — above organic listings, above Google Ads, above everything. LSAs are pay-per-lead (not pay-per-click), so you only pay when someone contacts you directly through the ad.
LSAs are currently available for 15 home-service niches in Canada: HVAC, plumbing, electrical, roofing, window installation, water damage, tree service, pest control, lawn care, moving, appliance repair, carpet cleaning, house cleaning, junk removal, and locksmiths. If you're in an LSA-eligible niche, LSAs are the fastest way to generate qualified leads.
We manage LSA campaigns as part of our paid media services add-on. We handle profile setup, background checks, licence verification, bid management, and lead tracking. LSAs work best when paired with a fully optimised Google Business Profile — the two systems reinforce each other and maximise your local search visibility.
Complete Local SEO System
Google Business Profile management is one pillar of a complete local SEO strategy. Your GBP gets you found in the Map Pack — the three businesses Google shows at the top of local search results. But to dominate long-term, you need more than a great profile.
We integrate GBP management with technical SEO, on-page optimisation, content marketing, and citation building. We optimise your website for local keywords, build location pages for every city you serve, earn backlinks from local directories, and publish content that answers the questions your customers are searching for.
Your GBP and your website work together. When someone finds you in the Map Pack, they click through to your site. If your site is slow, outdated, or poorly optimised, you lose the lead. We make sure both systems fire on all cylinders — your GBP gets them interested, your website converts them into customers.
Part of The Digital Moose System
GBP management is included in our complete monthly package alongside local SEO, technical SEO, content production, an AI chat widget, and an AI phone assistant. One flat monthly fee, month-to-month.
Most businesses see Map Pack improvement within the first 4–8 weeks of active GBP management.
Consistently optimised profiles drive more calls, direction requests, and website clicks than profiles left to go stale. Activity is a ranking signal.
Home-service trades eligible for Local Services Ads — the highest-priority leads in local search.
No lock-in. Stay because the results are there, not because you signed away 12 months.
“We had an excellent experience working with Kevin and Guido from Digital Moose. From start to finish, their professionalism, creativity, and attention to detail were outstanding. They truly understood our vision and delivered a professional website design that we absolutely love — the look and feel of our new site exceeded expectations. What really stood out was how painless they made the entire process for our team. Communication was clear, timelines were met, and every step felt organized and stress-free. We couldn't be happier with the result.”
“The team at Digital Moose is outstanding. About 6 months ago, they reworked my website, and I am now reaping the benefits!! Clients are more easily able to find me online, and my rankings have improved. There is no question my business has greatly benefited from the hard work that Kevin and Guido put in. I have tried many different options to increase the visibility of my business online, and working with Digital Moose is the first time that my investments have tangibly paid off. I would recommend them without reservation to anyone looking for web, SEO, or marketing support.”
Common questions
Google Business Profile management is the ongoing optimization and maintenance of your GBP listing. It includes profile setup, keyword optimization, review responses, photo uploads, weekly posts, and monthly reporting. It keeps your profile active, accurate, and ranking in the Map Pack.
Most businesses see improved Map Pack visibility within 4–8 weeks of optimization. Profile views, calls, and direction requests typically increase within the first month. Long-term ranking improvement compounds over 3–6 months as your profile signals grow.
Yes. Your GBP appears above your website in local search results. Most customers see your profile before they ever visit your site. An optimised GBP generates calls, direction requests, and website clicks that your website alone can't capture.
Google Local Services Ads (LSAs) are pay-per-lead ads that appear at the top of local search results. You only pay when someone contacts you directly through the ad. LSAs are available for 15 home-service niches and require Google verification, including background checks and license confirmation.
You can, but most business owners don't have time for consistent optimization. GBP management requires weekly posts, daily review monitoring, keyword research, photo optimization, and insights analysis. Inconsistent management leads to ranking drops and missed leads.
GBP management is one pillar of local SEO. Your profile gets you into the Map Pack, but long-term dominance requires website optimisation, citation building, location pages, and content marketing. We manage all of these as part of one integrated strategy.
We monitor reviews daily and respond professionally to negative feedback. We acknowledge the issue, offer to resolve it offline, and demonstrate to future customers that you care about service quality. Consistent, professional responses build trust even from bad reviews.
GBP management is included in our complete SEO package, which starts at $1,497 CAD per month. The package includes technical SEO, local SEO, content, and GBP management — no piecemeal pricing, no upsell traps. One fee, one complete system.
Google Business Profile management is included in our complete SEO package. Book a discovery call and we'll walk you through exactly what we'd prioritize for your profile and your market.
We manage GBP for Canadian local businesses — optimizing for local pack visibility, driving calls and direction requests, and keeping your profile working 24/7.
Month-to-month contracts. Founder-led strategy. No long-term lock-in.
Tell us about your business and location. We'll show you exactly what we'd prioritize on your profile.