A lot of SEO work starts with a list of tactics before anyone's checked what actually moves the needle. We start with a plan — strategy-first SEO for Calgary businesses that need more than rankings. You need customers.
Our founder-led team brings 30+ years of combined pre-founding experience and custom automation to give your business the senior attention larger agencies reserve for enterprise clients. One complete system. Two founders. Real results.
LSA-eligible trades served in Calgary:
Also served (non-LSA):
Calgary's economy is diverse — energy, tech, agriculture, and a fast-growing service sector. The businesses winning in local search aren't the ones with the biggest budgets; they're the ones with the most complete and consistent digital presence.
We deliver strategy-first SEO that fits Calgary's market. Every engagement starts with a complete technical audit and keyword research before we write a single page of content. We map your topical authority, fix your technical foundation, and build a content calendar based on what Calgary customers are actually searching for.
You work directly with Kevin van Geffen and Guido 't Hooft — the two founders. No account managers. No junior staff. No offshore content farms. We bring 30+ years of combined pre-founding experience and we're in this with you every month.
There are 15 LSA-eligible home-service niches — not all the trades you might expect. Our system is specifically built around these verticals because that's where the highest-intent local search volume sits. We know Calgary's market and we know how to compete in it.
You work directly with Kevin and Guido — the same people who audit, strategize, and report.
Custom automation workflows eliminate the grunt work, delivering senior output at accessible pricing.
Full audit and topical authority map before a single piece of content touches your site.
We don't sell piecemeal SEO services. One complete system covers everything Calgary local businesses need to dominate search results — no upsell traps, no service menus.
Complete technical SEO audit, site speed optimization, Core Web Vitals fixes, mobile optimization, and schema markup implementation. The invisible infrastructure that makes everything else perform.
Google Business Profile optimization for Calgary-specific searches, location page architecture for every neighborhood you serve, citation building, and Map Pack ranking strategies.
Keyword research, topical authority mapping, and content production that targets the commercial intent searches your Calgary customers use. Every piece earns its place in the strategy.
Service pages, location pages, and blog content written by strategists who understand both SEO and your Calgary market.
LocalBusiness, Service, and FAQ schema implemented site-wide so Google understands your Calgary business accurately.
Rankings, traffic, conversions, and ROI tracked monthly. No vanity metrics. No fluff.
Ongoing monitoring of your Calgary competitors so you know exactly what's working in your market.
A structured system to collect Google reviews from happy customers and respond to feedback professionally.
We've helped businesses across Canada improve their search rankings, attract more qualified leads, and grow revenue through strategic SEO.
“The team at Digital Moose is outstanding. About 6 months ago, they reworked my website, and I am now reaping the benefits!! Clients are more easily able to find me online, and my rankings have improved. There is no question my business has greatly benefited from the hard work that Kevin and Guido put in. I have tried many different options to increase the visibility of my business online, and working with Digital Moose is the first time that my investments have tangibly paid off. I would recommend them without reservation to anyone looking for web, SEO, or marketing support.”
“We had an excellent experience working with Kevin and Guido from Digital Moose. From start to finish, their professionalism, creativity, and attention to detail were outstanding. They truly understood our vision and delivered a professional website design that we absolutely love — the look and feel of our new site exceeded expectations. What really stood out was how painless they made the entire process for our team. Communication was clear, timelines were met, and every step felt organized and stress-free. We couldn't be happier with the result. Thank you for such a smooth and successful project!”
Local SEO is the foundation of visibility for Calgary service businesses. When a homeowner in Mahogany searches 'HVAC repair near me' or a Kensington resident needs an emergency plumber, Google prioritizes businesses with optimized Google Business Profiles, strong local citations, and location-specific content.
We specialize in local SEO for Calgary businesses. We optimize your Google Business Profile with accurate NAP (name, address, phone), service area definitions, business categories, high-quality images, and regular posts. We build location-specific landing pages for every neighbourhood you serve — whether that's NW, NE, SW, SE Calgary, or surrounding communities like Airdrie, Okotoks, or Cochrane.
Reviews are a direct ranking factor for map pack results. We help you collect more Google reviews from happy customers — and respond professionally to negative feedback when it happens.
Calgary is a growing city with fierce competition in home services. The businesses that win in local search are the ones with complete, optimized profiles and a steady stream of fresh, relevant content.
Calgary Market Reality
Calgary's home service market is growing fast. Without a complete local SEO strategy, you're invisible to the high-intent customers searching for your services right now.
We serve Canadian local businesses with a lean, founder-led model. Here's what that looks like in practice.
Common questions
Our SEO services start at $1,497 CAD per month — including a new Next.js website built in-house at no extra cost. Your complete technical audit, keyword research, competitor analysis, topical authority map, and strategic roadmap are all included. No hidden fees, no surprise invoices.
Our process is built to show ranking movement by month 3 and produce meaningful traffic and lead growth over 6 to 12 months as topical authority compounds. Actual results depend on your starting position, your competition, and how fast we can ship content.
We deliver one complete system covering technical SEO, local SEO optimization, keyword research and strategy, content production, Google Business Profile management, schema markup implementation, and monthly reporting. No piecemeal menus, no upsell traps.
No. Any SEO company guaranteeing specific rankings is either lying or using tactics that will get your site penalized. We build systems designed for sustainable growth based on strategy, topical authority, and technical excellence.
Calgary SEO focuses on local search behavior, proximity factors in rankings, Google Business Profile optimization, and service-area targeting. We optimize for neighborhood-specific queries, 'near me' searches, and the commercial intent patterns unique to Calgary's market.
Yes. We serve businesses across the Calgary region including Airdrie, Okotoks, Cochrane, Chestermere, and surrounding communities. Our local SEO strategies work for any defined service area in Alberta and beyond.
We specialize in Calgary service-area businesses across 15 home-service trades: HVAC, plumbing, electrical, roofing, window installation, water damage, tree service, pest control, lawn care, moving, appliance repair, carpet cleaning, house cleaning, junk removal, and locksmiths.
Look for transparent pricing, realistic timelines, and a strategy-first approach. Avoid companies guaranteeing specific rankings or promising instant results. Ask about their process — do they start with strategy or jump straight to tactics? Ask to see how they track and report results.
We deliver strategy-first SEO for Calgary local businesses. One complete system — SEO, content, technical, local, GBP, reporting — priced at $1,497/month with month-to-month terms.
Add-ons like Google Ads or Local Services Ads only if you actually need them.
Tell us about your Calgary business and we'll take a look.
Digital Moose works with home-service businesses from coast to coast. Wherever your customers are searching, we can help you show up.