Home Services
SEO for contractors starts where your customers start: a search on a phone when something breaks, leaks or needs replacing. We help home service businesses across Canada show up in those searches with local SEO, a strong Google Business Profile, Google Ads and Local Services Ads, and a website that turns visits into booked jobs.
Home Services is one of the four groups Digital Moose serves. Contractor SEO here is built trade by trade, because a roofer, a locksmith and a lawn care company win work from very different searches.
Trades we cover
Each trade page covers how customers search for that trade, the keywords and seasons that matter, and what we do about them.
Every trade marked LSA Eligible matches a category on Google's Canadian list for Local Services Ads, the pay-per-lead listings with the Google Verified badge. Window installation is not on that list, although window repair is, so installation work is won through local SEO, the Business Profile and Google Ads. We set up and manage Local Services Ads alongside local SEO and your Google Business Profile, so the paid and free results support each other.
HVAC Growth is our dedicated HVAC marketing brand and works only with HVAC companies. Digital Moose takes on HVAC as part of a business that runs several trades, such as heating and cooling alongside plumbing or electrical work. HVAC at Digital Moose or visit HVAC Growth.
What works
How we work
The owners, Kevin and Guido, supervise every campaign. Every step is planned, checked and reported. Today every client is assigned to Kevin or Guido.
Everything is done in-house. No work goes to outside freelancers, offshore resellers or white-label vendors.
We built our own systems, AI and non-AI, that follow every step we would take by hand, only faster. We check every output ourselves before it goes live.
That efficiency is why we can offer complete packages at a fair price, instead of you juggling separate vendors for website, SEO, ads and social.
See who we are and what a package includes.
Questions
SEO for contractors is the work that gets a trade business found when people nearby search for the service: the map results, the regular search results and your Google Business Profile. It covers a page for each service and area you work in, technical fixes, reviews and content that answers the questions customers ask before they call.
Yes. Many home service companies run several trades, such as plumbing with heating, or roofing with windows. Each trade gets its own keyword research and its own pages, because people search for a plumber and a roofer in different ways and at different times of year.
HVAC-only companies work with HVAC Growth (hvacgrowth.ca), our dedicated HVAC marketing brand. Digital Moose takes on HVAC as part of a business that runs several trades, such as heating and cooling alongside plumbing or electrical work.
Fourteen of the 15 trades on this page match a category on Google's Canadian list for Local Services Ads. Window installation does not, although window repair and window cleaning do, so a window company can run them for repair work. We set up and manage the ads alongside your local SEO and Google Business Profile. Google decides on verification and eligibility for each business.
Digital Moose packages start at $1,497 CAD per month, month to month. Ad budgets are paid directly to the ad platform, with no markup from us. The pricing page lists what is included and the add-ons.
Start with strategy
Tell us which trades you run and where you work. We will show you how customers search for your services and what we would work on first. Packages start at $1,497 CAD per month.