About Digital Moose

Two founders, tired of watching Canadian local businesses get burned

After years of seeing big agencies sell commitments and deliver excuses, Kevin van Geffen and Guido 't Hooft founded Digital Moose in 2024. The mission was simple: deliver strategy-first SEO without the bloat.

One complete system. Two founders with 30+ years of combined pre-founding experience. Custom automation doing the grinding work so Canadian local businesses actually get senior attention on their account.

No five-person teams splitting your budget. No upsell traps. No services you don't need. Just honest SEO that starts with a plan and delivers tangible results for Canadian brick-and-mortar businesses.

See how we work

Why we started

The problem we saw (and why we started Digital Moose)

Kevin and Guido both spent 15+ years in digital marketing and technical development before founding Digital Moose. They watched the same pattern repeat: local businesses would hire an agency that promised the moon, delivered a junior account manager reading from a script, and billed them for busywork that never moved the needle.

The agencies weren't necessarily malicious. They were just built wrong. Overhead-heavy models that required constant upselling to stay profitable. We built Digital Moose to fix that.

The typical agency model

Junior account managers reading from scripts
Cookie-cutter strategies applied to every client
Services sold piecemeal so the invoice keeps growing
No one with decision-making authority looking at your account

The Digital Moose way

You work directly with Kevin and Guido, every month
Every engagement starts with a full audit and custom strategy
One complete package — no upsells, no hidden fees
Custom automation doing the repetitive work faster and more accurately

“If there's no plan behind it, we don't sell it. That's the founding principle.”

The founders

Meet the founders

Digital Moose is a two-founder operation. No account managers reading scripts. No junior staff learning on your dime. Kevin and Guido handle strategy, execution oversight, and client communication directly.

Kevin van Geffen

Co-Founder — SEO Strategy & Client Management

SEO strategist, designer, automation architect, and lead client manager. Kevin brings 15+ years of pre-founding digital marketing experience to every engagement. He leads keyword research, topical authority mapping, content strategy, brand voice development, and client onboarding. If you're working with Digital Moose, you're working with Kevin.

Keyword research & topical authority mapping
Content strategy & brand voice development
Client onboarding & monthly reporting
SEO strategy & campaign direction

Guido 't Hooft

Co-Founder — Technical Lead & Automation

Technical lead and automation architect. Guido manages development, technical SEO implementation, and advertising operations. He brings 15+ years of pre-founding technical and development experience, with deep expertise in automation workflows, schema markup, site speed optimization, and paid media execution.

Technical SEO & site architecture
Custom automation workflows
Schema markup & site speed optimization
Paid media — Google Ads, Meta Ads, LSA

Together, Kevin and Guido have 30+ years of combined pre-founding experience accumulated in their individual careers before founding Digital Moose in 2024.

Work with us

The process

How Digital Moose actually works

The Digital Moose System is our all-in-one SEO package for Canadian local businesses — covering technical SEO, content strategy and production, local SEO, Google Business Profile optimization, schema markup, and monthly reporting. No piecemeal menus. No upsell traps. Add-ons like LSA management, social media, and email marketing are available separately.

Week 1

Full audit

Technical SEO, on-page optimization, competitor research, keyword gap analysis, Google Business Profile benchmark, and baseline KPI capture. The work that takes traditional agencies two weeks gets done in days.

Week 2

Strategy delivery

You receive a complete keyword map, topical authority plan, content calendar, and brand voice guide. Everything is documented and explained in plain language. No jargon. No fluff. This is the roadmap for the upcoming months.

Week 3

Execution begins

Technical fixes ship. Google Business Profile gets optimized. The monthly cadence begins. Before content production starts, we send you a brief but tailored questionnaire — so everything we build is accurate, no guesswork.

Ongoing

Predictable monthly rhythm

Content publishes on schedule. Technical optimizations ship as needed. Reporting happens automatically. Clients get senior attention every single month.

See pricing and packages

Client results

What our clients say

We help Canadian local businesses improve their online visibility, rank for competitive keywords, and turn their websites into lead-generation machines.

“We had an excellent experience working with Kevin and Guido from Digital Moose. From start to finish, their professionalism, creativity, and attention to detail were outstanding. They truly understood our vision and delivered a professional website design that we absolutely love — the look and feel of our new site exceeded expectations. What really stood out was how painless they made the entire process for our team. Communication was clear, timelines were met, and every step felt organized and stress-free. We couldn't be happier with the result.”

Paul Van Remortel

Ottawa Logistics Fulfillment

“The team at Digital Moose is outstanding. About 6 months ago, they reworked my website, and I am now reaping the benefits!! Clients are more easily able to find me online, and my rankings have improved. There is no question my business has greatly benefited from the hard work that Kevin and Guido put in. I have tried many different options to increase the visibility of my business online, and working with Digital Moose is the first time that my investments have tangibly paid off. I would recommend them without reservation to anyone looking for web, SEO, or marketing support.”

Dr. Zia Lakdawalla

Foundations for Emotional Wellness

“Working with Digital Moose has been great. Kevin & Guido are very easy to work with, and knowledgable at SEO, blogging and content. Highly recommend their service.”

Natalie Grieco

CHI Real Estate

Read the blog Browse free SEO resources

Our clients

Who we serve (and who we don't)

We serve Canadian home-service trade businesses — the 15 niches where local search results translate directly into phone calls and booked jobs. If you're in one of these trades, you're in the right place.

Good fit

Plumbers & plumbing companies
Electricians & electrical contractors
HVAC contractors
Roofers & roofing companies
Window installation companies
Locksmiths
Pest control companies
Appliance repair
Lawn care companies
House cleaning companies
Carpet cleaners
Tree service companies
Water damage restoration
Junk removal companies
Moving companies

Not a fit

E-commerce platforms
Purely digital businesses without a physical presence
Businesses seeking guaranteed rankings or money-back guarantees
Standalone blog writing (content is part of the system, not sold alone)
Web hosting or print design

Where we work

We serve clients across Canada — from Halifax to Victoria. City emphasis on Ottawa (our home base), Toronto, Vancouver, Calgary, and Edmonton. French localization available for Quebec clients.

Ottawa SEO Toronto SEO Vancouver SEO Calgary SEO Edmonton SEO

See all industries we serve

Digital Moose team ready to discuss your SEO strategy

Let's talk

Ready to work with a strategy-first agency?

No sales pitch. No pressure. Just an honest conversation about whether Digital Moose is the right fit for your business. Book a discovery call with Kevin or Guido, or send us a message and we'll get back to you within one business day.

Get in touch View pricing

Common questions

Questions about Digital Moose

Who founded Digital Moose and when?

Digital Moose was founded in 2024 by Kevin van Geffen and Guido 't Hooft. Kevin is the SEO strategist, designer, and lead client manager. Guido is the technical lead and automation architect. Together they bring 30+ years of combined pre-founding experience from their individual careers in digital marketing and technical development.

What makes Digital Moose different from other SEO agencies?

We're a two-founder operation with no account managers or junior staff. Kevin and Guido handle strategy and client communication directly. Custom-built automation workflows handle repetitive technical work faster and more accurately than a five-person team. And there is one core SEO package — no piecemeal menus and no upsell traps.

What is The Digital Moose System?

The Digital Moose System is our integrated SEO package for Canadian local businesses. It covers technical SEO, content strategy and production, local SEO, Google Business Profile optimization, schema markup, and monthly transparent reports. AI Chat Widget, AI Phone Assistant, paid ads (Google, Meta, LSA), social media, email marketing, French localization, and custom AI Automation builds are available as flat-priced add-ons.

Who does Digital Moose work with?

Digital Moose primarily serves Canadian local businesses with 1 to 50 employees and monthly budgets between $1,500 and $3,000. Primary verticals include the 15 home-service trades: plumbers, electricians, HVAC, roofers, locksmiths, window installation, pest control, appliance repair, movers, carpet cleaners, house cleaners, junk removal, water damage, tree service, and lawn care.

Does Digital Moose guarantee rankings or results?

No. We do not offer guaranteed rankings, money-back guarantees, or exact-figure performance promises. SEO results depend on Google algorithm changes, competitive dynamics, and your market. What we do guarantee is a documented strategy delivered in Week 2, consistent monthly execution, and transparent reporting tied to real KPIs.

Where is Digital Moose located?

Digital Moose is based in the Ottawa region of Ontario, Canada. We serve clients Canada-wide, with city emphasis on Ottawa, Toronto, Vancouver, Calgary, and Edmonton. Local SEO and location pages are built for whichever markets you serve. French localization is available as a paid add-on for Quebec clients.

Two founders, tired of watching Canadian local businesses get burned

See how we work

The problem we saw (and why we started Digital Moose)

The agencies weren't necessarily malicious. They were just built wrong. Overhead-heavy models that required constant upselling to stay profitable. We built Digital Moose to fix that.

How Digital Moose actually works