A new client picks a salon from the map, a few photos and how quickly they can book. We build the Google Business Profile, local SEO, social media and booking-ready website that win that moment for salons and barbershops, then the emails that bring clients back for the next cut or colour.
Why this matters
Many salons put their energy into Instagram, which is good for showing work but weak at reaching someone new to the area. The searches that bring new clients happen on Google, and they end at whichever salon makes booking easiest.
Someone searching for a salon or barber nearby chooses from the map, usually in a few taps. A complete profile with current photos, hours and a booking button gets the appointment.
When a stylist leaves, their regulars often follow. A salon with its own reputation, reviews and following keeps new clients coming whoever is behind the chair.
A cancelled colour appointment on a Tuesday is lost revenue unless someone hears about the opening. Planned stories, posts and emails turn last-minute gaps into bookings.
Many of these searches happen on a phone, close to the moment of booking. Each one rewards a different part of your online presence.
How salon marketing is different
Hair is visual and personal. People choose a stylist on photos of real work, then judge the salon on how easy it is to book and whether the hours fit their week. Booking apps and directories often sit between you and your clients, holding the client list and sometimes showing other salons next to yours. We point every search, post and ad to your own booking link, give services such as balayage, colour correction or a skin fade their own pages that Google can read, and treat barbershop clients as a separate audience with their own searches. Instagram stays your portfolio; your website and Google Business Profile do the booking.
What is included
Drawn from our Google Business Profile, local SEO, social media, Meta ads and email marketing services, and planned around how your chairs actually fill.
Categories, services, hours, holiday hours, a booking link and fresh photos of your team's work, kept current every month.
Pages for cuts, colour, balayage, extensions, treatments and barbering, with prices or starting prices if you publish them.
A posting plan that shows your stylists' work and points people to book, so Instagram builds the salon brand and not only individual accounts.
A simple routine for asking happy clients for a Google review after their visit, and a reply to every review, good or bad.
Facebook and Instagram ads for new-client offers, quiet weekdays and seasonal services, shown to people near your salon.
Reminders timed to each service, so a client who had colour six weeks ago hears from you before they think of trying somewhere else.
Why us
You are behind the chair all day. We take the marketing off your plate and show you each month what it brought in.
Kevin and Guido, the owners, supervise every salon campaign we run. Your plan is set by one of them, and every step is checked and reported back to you.
Your posts, pages and ads are made by us, in-house. None of it goes to outside freelancers, offshore resellers or white-label vendors.
We built our own systems, AI and non-AI, that follow the steps we would take by hand, only faster. We check every caption, page and ad ourselves before it goes live.
Website, Google profile, social media and ads come from one team and one plan. That efficiency is what lets us offer the complete package at a fair price.
There is no long contract for your salon to sign. You can end the agreement with 30 days' notice.
Google Business Profile care, service pages and review requests in one monthly rate. Social planning and rebooking emails are add-ons, priced on our pricing page.
See what's includedOur process
Six steps, starting with where your new clients come from today.
We learn your services, prices, stylists, booking software and the days that are hardest to fill.
We look at how you appear for salon, barber and colour searches near you, and how the salons around you appear.
We complete your Google Business Profile and build or rebuild the service pages, each with a booking link.
We agree a posting plan with your team and set up a review request that goes out after appointments.
Meta ads for new clients and slow days, and reminder emails timed to each service.
Bookings from Google and ads, calls, profile views and new reviews, with what we changed and what comes next.
Common questions
Instagram is a strong portfolio, but people who search Google for a salon nearby see your Google Business Profile and website first. We connect the three, so a search leads to your work and then straight to a booking.
Yes. Barbershop clients search differently, often for walk-ins and same-day cuts, so a barbershop gets its own pages, profile categories and posts rather than borrowing salon copy.
We cannot stop regulars from following a stylist, but we can make the salon itself easier to find and choose. Reviews, photos and a steady flow of new clients at the salon level soften the effect of any one departure.
No. We work with the booking system you already use and point your profile, pages, posts and ads to it. If the system lets us track bookings, they go into the monthly report.
Our complete package starts at $1,497 CAD per month on a monthly agreement with 30 days' notice. If you run Meta ads, the ad budget is paid to Meta directly, with no markup from us.
Other personal care and fitness businesses we market, and the services a salon plan draws on.
We work with hair salons and barbershops across Canada that want new clients from search and regulars who rebook.
Book a free 30-minute strategy session. We'll audit your current SEO, review your competitors in your service area, and tell you exactly what's working and what isn't.
Fill in your details and we'll be in touch within one business day.