Pet owners pick a groomer on reviews, photos and whether anyone answers when they call. We build the Google Business Profile, local SEO and booking-ready website that bring in new dogs and cats, remind regulars when the next groom is due and, as an add-on, answer calls while your hands are full.
Why this matters
Many groomers fill their book through word of mouth and a Facebook page. That works until you want to grow, add a second van or replace clients who move away, and then Google is where new pet owners look.
People new to the area, or with a new puppy, search Google for a groomer nearby. A complete profile with reviews and photos of finished grooms puts you on their shortlist.
A dog that needs grooming every few weeks is a client for years. Automatic reminders keep that cycle going without anyone making calls in the evening.
Nobody can answer the phone in the middle of a bath or a nail trim. Calls answered for you, with details taken and appointments booked, stop those callers from trying the next groomer.
These are ready-to-book searches. The groomer with strong reviews, clear photos and an easy way to book usually gets the call.
How grooming marketing is different
Pet owners are trusting you with an animal they love, so they look hard at reviews and at photos of dogs and cats you have groomed. Many groomers do not take cats, which makes cat grooming a gap worth owning if you offer it. Mobile groomers have no storefront to put on a map, so they need a Google Business Profile set up as a service-area business and a page for each area they cover. And because the work keeps your hands busy all day, the marketing has to run without you: online booking, reminder emails and calls answered while you groom.
What is included
Drawn from our Google Business Profile, local SEO, social media and website design services, with our AI phone assistant as an add-on, and built around the rebooking cycle.
Services, hours, photos of finished grooms and a booking link, set up as a storefront or as a service-area business for mobile groomers.
Pages for dog grooming, cat grooming, the breeds or coat types you specialise in and your prices, each with a way to book.
A page for each town or neighbourhood your van covers, so people searching there can find you.
Our AI phone assistant, available as an add-on, picks up when you cannot, takes the pet owner's details and books the visit or passes the request to you. We set it up with your services and check how it handles calls.
Emails timed to each pet's grooming cycle, so regulars book their next appointment before the coat gets out of hand.
A routine for asking happy owners for reviews, and before-and-after posts for Facebook and Instagram.
Why us
You spend the day with animals, not screens. We handle the marketing and send a clear report once a month.
Kevin and Guido, who own Digital Moose, supervise every grooming campaign we run. Today every client is assigned to Kevin or Guido.
Your profile, pages, reminders and phone setup are handled by us, in-house. Nothing is passed to freelancers, offshore resellers or white-label vendors.
Our own systems, AI and non-AI, follow each step we would take by hand, only faster. Every output is checked by us before a pet owner sees it.
Website, Google profile and social media sit in one package, with phone answering as an add-on from the same team, so you are not juggling separate vendors. Our efficiency is what lets us price that package fairly.
You are not tied in for a year. The agreement ends whenever you give 30 days' notice.
Google Business Profile care, booking pages and review requests in one monthly rate, with rebooking reminder emails as an add-on.
See what's includedOur process
Six steps, built around your rebooking cycle and your busy hands.
We learn the animals and breeds you take, your services and prices, how clients book and how you handle calls today.
We look at how you appear for grooming searches nearby, your reviews and how the groomers around you compare.
A complete Google Business Profile and booking-ready pages, plus service-area pages if you are mobile.
Reminder emails timed to each pet's grooming cycle and, if you add it, phone answering for the hours you are busy.
A review request after each groom and before-and-after posts on Facebook and Instagram.
Bookings, calls, profile actions and new reviews, with what we changed and what is next.
Common questions
Word of mouth is a good sign, but on its own it is hard to grow with or to replace clients who move away. A strong Google presence brings in new pet owners when you want them, for example to fill a second van or a new groomer's book.
Yes. We set up your Google Business Profile as a service-area business and build a page for each area you cover, with your pricing and booking details.
When you cannot pick up, it answers, collects the owner's name, the pet's details and what they need, and books the appointment or sends you the request. We set it up with your services and prices and review how it handles calls. The phone assistant is an add-on to the package.
Only if you offer it. If you do, a cat grooming page is worth having, because fewer groomers take cats and owners searching for it have fewer places to go.
Our packages start at $1,497 CAD per month with 30 days' notice to cancel. Any ad budget is paid to the platform directly, with nothing added by us.
Other personal care and fitness businesses we market, and the services behind a grooming plan.
We work with grooming salons and mobile groomers across Canada.
Book a free 30-minute strategy session. We'll audit your current SEO, review your competitors in your service area, and tell you exactly what's working and what isn't.
Fill in your details and we'll be in touch within one business day.