We build social media programs that connect with your local audience, strengthen your brand, and support your SEO goals. Not just pretty pictures. No vanity metrics. No generic stock photos. Just strategic content that reflects your brand voice.
Social media management is a $497/month add-on to The Digital Moose System, our core package for Canadian local businesses. We handle strategy, content creation, scheduling, and performance tracking so you can focus on running your business.
Content Calendar — This Week
ExampleService Spotlight
Before/After Photo
Weekly Update Post
Google BP
Industry Insight
Customer Testimonial
+34%
Reach
+21%
Engagement
+47%
Profile Visits
Illustrative — your metrics will vary by platform, content, and audience.
Social media management is the process of creating, publishing, and analyzing content across your social platforms based on your business goals and target audience. For local businesses, that means building brand awareness in your service area, engaging with customers where they already spend time, and creating content that supports your broader marketing strategy.
It's not about chasing viral moments or posting three times a day because some guru said so. Strategic social media management for business means understanding which platforms your customers use, what content resonates with them, and how social fits into your overall digital presence.
For home service businesses and local professional services, social media works best when it is integrated with your SEO and content marketing. A well-optimized Google Business Profile, consistent NAP citations, and locally-focused social content all reinforce each other. That's why we offer social media management as an add-on to our core system rather than as a standalone service — social works best when it's coordinated with SEO, content, and Google Business Profile management.
What strategic social media delivers
Brand Awareness in Your Service Area
Consistent presence keeps your business top-of-mind when someone in your city needs your services.
Trust Before the First Phone Call
Customers research businesses on social before they call. A professional, active presence builds confidence.
Faster Customer Service
Direct messaging and comment responses keep customers engaged and resolve issues before they escalate.
Stronger Local SEO Signals
Consistent NAP across platforms, local engagement, and branded searches all contribute to your local search authority.
We handle every aspect of your social media presence as a $497/month add-on to The Digital Moose System. Here's what that looks like in practice.
We identify which platforms matter for your business, optimize your profiles, and establish a posting cadence based on your audience behavior and our capacity. Not every business needs every platform.
We create original posts, graphics, and captions that reflect your brand voice. Content is scheduled in advance using professional management tools. No last-minute scrambling, no generic stock photos.
Every post follows the brand voice guide we create during onboarding. Your social content sounds like you, not like an agency trying to sound like you. Consistency builds trust and recognition.
We monitor engagement, reach, and follower growth. Monthly reports show what's working and what's not. No vanity metrics, no inflated numbers — just honest data tied to business goals.
We monitor comments and messages during business hours and flag anything that needs your direct attention. Response time matters for local businesses — we keep your community engaged.
Social posts support your blog content, promote your service pages, and reinforce your local SEO signals. Your social calendar aligns with your content calendar. Everything works together.
Social media isn't optional anymore. Your customers are already there, and they're making purchase decisions based on what they see. For local businesses, brand familiarity starts with consistent, authentic presence in your community.
For home service businesses — plumbers, electricians, HVAC contractors, roofers, and the other trades we serve — social media also supports your local SEO. Google looks at your overall digital footprint. Consistent NAP information across your website, Google Business Profile, and social profiles reinforces your local relevance.
The key is integration. Social media management companies that treat social as a standalone channel miss the bigger picture. With us, your social strategy connects directly to your SEO roadmap, content calendar, and business goals.
How Social Reinforces Your Digital Presence
Website
Core SEO signals, service pages, conversions
Google Business Profile
Local Pack rankings, maps visibility, reviews
Facebook Page
Local reach, brand awareness, social proof
Instagram Profile
Visual trust signals, before/after content
LinkedIn Page
B2B authority, commercial client reach
The industry default is volume: daily posts, dozens of platforms, constant activity. That approach tends to produce generic social media management content that could apply to any business in any city.
We take a different approach. We're a social media management company built for quality over quantity. You get strategic content that reflects your actual brand voice, serves your actual customers, and supports your actual business goals.
Our two-founder model means you get senior attention on your account. Kevin and Guido review every content calendar, approve every brand voice decision, and monitor performance directly. No junior account managers, no offshore content farms, no cookie-cutter templates.
And we're honest about what social media can and can't do. It won't replace your SEO strategy. It won't generate 50 leads next month. But it will build brand awareness, strengthen customer relationships, and support your long-term growth when executed consistently over time.
Quality Over Volume
Typical Agency
7+
posts per week
Digital Moose
3–5
posts per week
Kevin van Geffen and Guido 't Hooft — co-founders with 30+ years of combined pre-founding digital marketing experience — personally review every content calendar before it goes live. No handoffs to junior staff. No offshore content teams. Your account gets the same attention from day one as it does in month twelve.
Not every platform makes sense for every business. We focus on where your customers actually spend time.
Still the dominant platform for local business discovery, especially for home services and professional services. We optimize your business page, create locally-focused content, and build organic reach within your service area.
Visual storytelling for businesses with strong before/after content or lifestyle appeal. Works well for home services (renovations, landscaping, cleaning) and professional services. We handle feed posts, stories, and reels.
B2B and professional services focus. Ideal for building authority, sharing industry insights, and connecting with commercial clients. We create thought leadership content and company updates that position you as the expert.
Technically not social media, but it functions like one for local businesses. We manage posts, photos, Q&A, and reviews as part of your social media management package. Your GBP is often the first thing customers see.
We don't spread your budget thin across platforms that don't matter.If your customers aren't on TikTok, we're not posting there just to check a box. Every platform decision is strategy-first, based on where your specific audience spends time and where your content can realistically perform.
Home service businesses — plumbers, electricians, HVAC contractors, roofers, tree service providers, and the other trades we serve — have unique social media needs. Your customers aren't looking for entertainment. They're looking for trust signals before they invite you into their home.
Business social media management for trades means showcasing your work, demonstrating your expertise, and building local credibility. Before/after photos of completed jobs. Quick tips that position you as the expert. Customer testimonials (with permission). Behind-the-scenes content that humanizes your team.
We also use your social presence to support your local SEO. Consistent business information across platforms. Location tags on every post. Local hashtags that connect you to your service area. Check-ins and geotags that reinforce your geographic relevance.
For LSA-eligible trades (the 14 niches that qualify for Local Services Ads), social media works alongside your Google Business Profile and LSA presence to create a complete local digital footprint.
Content That Works for Trades
Before/After Photos
Showcase completed work and transformation
Expert Tips & How-To
Position you as the trusted authority in your trade
Customer Testimonials
Social proof that builds trust before the first call
Emergency Service Reminders
Seasonal and weather-triggered content when demand peaks
Behind-the-Scenes Content
Team introductions, day-on-the-job, humanize your business
GBP Update Mirroring
Social posts that reinforce your Google Business Profile updates
We've helped Canadian local businesses improve their online presence and drive real results.
“We had an excellent experience working with Kevin and Guido from Digital Moose. From start to finish, their professionalism, creativity, and attention to detail were outstanding. They truly understood our vision and delivered a professional website design that we absolutely love — the look and feel of our new site exceeded expectations. What really stood out was how painless they made the entire process for our team. Communication was clear, timelines were met, and every step felt organized and stress-free. We couldn't be happier with the result.”
“The team at Digital Moose is outstanding. About 6 months ago, they reworked my website, and I am now reaping the benefits!! Clients are more easily able to find me online, and my rankings have improved. There is no question my business has greatly benefited from the hard work that Kevin and Guido put in. I have tried many different options to increase the visibility of my business online, and working with Digital Moose is the first time that my investments have tangibly paid off. I would recommend them without reservation to anyone looking for web, SEO, or marketing support.”
Not all social media management companies operate the same way.
Feature
Digital Moose
Typical Agency
Strategy Approach
Strategy-first. Every content calendar ties to business goals and SEO roadmap.
Post volume and engagement metrics without strategic context.
Content Quality
Original content created specifically for your brand voice and audience.
Templated posts and stock photos recycled across multiple clients.
Platform Focus
We focus on platforms where your customers actually are.
Spread thin across every platform to justify higher fees.
Integration
Social integrated with SEO, content marketing, and GBP management.
Social media sold as standalone service with no connection to broader strategy.
Team Structure
Founder-led. Kevin and Guido review every content calendar.
Junior account managers and offshore content teams.
Pricing Model
$497/mo add-on to The Digital Moose System core package. One firm that coordinates everything.
Per-platform pricing with upsells for every additional service.
Results Timeline
Honest timeline for meaningful results — brand awareness builds over months.
Overpromise immediate engagement and follower growth.
Common questions
We focus on Facebook, Instagram, LinkedIn, and Google Business Profile — the platforms where Canadian local business customers actually spend time. We don't spread your budget thin across platforms that don't matter for your specific business and audience.
Posting frequency depends on your industry and platform strategy, typically 3–5 times per week across your active platforms. We prioritize quality over quantity. Strategic, well-crafted posts that reflect your brand voice outperform high-volume generic content every time.
We create original content specifically for your brand. No generic stock photos, no templated posts recycled across multiple clients. Content includes custom graphics, original captions following your brand voice guide, and platform-specific formatting for maximum reach.
Social media management is a $497/month add-on to The Digital Moose System. The core package is $1,497/month (strategy, SEO, content, and GBP management). Adding social media brings your monthly fee to $1,994. We don't sell social media as a standalone service because it works best when integrated with SEO, content marketing, and Google Business Profile management.
Meaningful results typically appear within several months of consistent posting and engagement. Social media builds brand awareness and customer relationships over time, not overnight. With consistent, strategic content, most clients see follower growth and engagement build steadily — but social media is a long-game channel, not a lead spigot.
Yes, indirectly. Social media supports local SEO through consistent NAP information across platforms, local engagement signals, and increased brand searches. Google considers your overall digital footprint when evaluating local relevance. Social media strengthens that footprint.
We monitor comments and messages during business hours and respond to general inquiries following your brand voice guidelines. For questions requiring specific business decisions or detailed service information, we flag them for you to handle directly.
Paid social media advertising (Meta Ads) is available as an add-on service but requires active SEO engagement first. We don't run paid ads without an organic foundation and strategic plan in place. Contact us to discuss whether paid social makes sense for your business.
Social media management is a $497/month add-on to The Digital Moose System. No standalone social contracts — one firm coordinating SEO, content, and social strategy.
Core package starts at $1,497 CAD/month. Social media add-on is $497/month. Month-to-month contracts.
Get started with a free strategy session — we'll map out what platforms matter for your market and what content will actually move the needle.
Tell us about your business and current social presence. We'll show you what's worth doing.