Someone who books a free class or a trial week is halfway to joining, and what happens in the days after decides whether they do. We build the local SEO, Google Business Profile and Meta ads that bring trial visitors in, and the follow-up that turns them into members, for independent gyms, boutique studios and personal training studios.
Running a yoga studio? See yoga studio marketing
Why this matters
Independent gyms and studios compete with national chains that spend heavily on the broad searches. They win by being the obvious choice nearby for a specific kind of training, and by following up properly.
Chains and franchises fight hard for gym searches. A studio that owns its neighbourhood and its speciality, such as pilates, CrossFit or strength coaching, gives searchers a clear reason to choose it.
January and back-to-school bring short bursts of people ready to start. Offers, pages and ads need to be live before the burst, not halfway through it.
An intro offer only pays off if trial visitors hear from you again. A planned series of messages after the first class turns more of them into members.
Some want the closest gym that is open late; others want a particular coach or class style. Each search needs a different page.
How fitness marketing is different
People rarely join a gym on their first visit to its website. They look at location, price, hours and the class schedule, then try a class or a week before committing. That makes the trial offer, and what follows it, the centre of the plan. We put your schedule and membership options on your own pages, since timetables locked inside booking apps are invisible to Google, and give each training style its own page. Meta ads put the intro offer in front of people nearby, and follow-up emails keep the conversation going until they decide.
What is included
Drawn from our Google Business Profile, Meta ads, local SEO, social media and email marketing services, planned around your intro offer and membership cycle.
A page for each trial or intro offer, with what is included, the next available classes and a simple sign-up.
Class types and timetables on your own site, in text Google can read, linked to your booking app.
Facebook and Instagram campaigns for intro offers, timed to January, back-to-school and your own slow months.
Emails after a first visit that answer common questions, invite people back and present the membership options.
Hours, classes, photos of your space and a link to the intro offer, kept accurate for the map results.
Pages for your trainers with their qualifications and specialities, for people choosing a personal trainer.
Why us
You coach, open, close and keep members happy. We keep the trial pipeline full and report on it every month.
Kevin and Guido supervise every gym and studio campaign, from the first plan to the monthly report. Technical and strategic input always comes from Kevin or Guido.
Your ads, pages and emails are built by our own team. We never pass them to outside freelancers, offshore resellers or white-label vendors.
We built systems, AI and non-AI, that follow every step we would take manually, only faster. Before an ad or email goes live, we check it ourselves.
You get website, SEO, ads and social media from one plan instead of juggling separate vendors. The way we work is what keeps that package fairly priced.
We do not ask for a year-long commitment. The agreement ends with 30 days' notice.
Intro offer pages and profile work in the monthly rate. Meta ad management and trial follow-up emails are add-ons, and ad spend is paid to the platform directly.
See what's includedOur process
Six steps, built around the trial offer and the days after it.
We learn your memberships, class types, intro offers, booking app and when people tend to join or cancel.
We look at how you show up for gym, studio and trainer searches nearby, next to the chains and other studios.
Intro offer pages, class pages and a readable schedule, connected to your booking or membership software.
A complete Google Business Profile and a posting plan that shows real classes and members, with their permission.
Meta ads for the intro offer and an email sequence for everyone who signs up for a trial.
Trial sign-ups, calls, profile actions and, where your software allows it, how many trials became members.
Common questions
Not on every search, and we do not try to. We focus on your neighbourhood, your speciality and searches such as pilates or personal training near you, where an independent gym or studio has a real chance to stand out.
They are a direct way to put an intro offer in front of people who live or work nearby. They work best when the offer is clear and every sign-up gets a proper follow-up, which is why we set up both.
Before the holidays. We build the offer page, emails and ads in December so they are running when people start searching, not after the first week of January has gone.
Yes, both personal training studios and trainers who run their own business. For them, trainer profiles, client reviews and a clear way to book a first session matter more than broad gym searches.
Plans start at $1,497 CAD per month and run month to month with 30 days' notice. Your Meta ad budget is billed by Meta, separate from our fee and with no markup.
Other personal care and fitness businesses we market, and the services behind a gym or studio plan.
We work with independent gyms, boutique studios and personal training studios across Canada.
Book a free 30-minute strategy session. We'll audit your current SEO, review your competitors in your service area, and tell you exactly what's working and what isn't.
Fill in your details and we'll be in touch within one business day.