Personal lines shoppers are pulled towards quote aggregators and direct insurers. Business owners, new homeowners and families weighing life coverage still want a broker who explains the options. We build the local SEO, Google Business Profile, quote-ready website and follow-up that bring those clients to your brokerage.
Why this matters
A brokerage keeps a client for as long as that client feels looked after. Marketing brings new households and businesses in, and keeps your name in front of them between renewals.
Quote aggregators and direct insurers compete hard for car and home insurance searches. A local brokerage does better on nearby searches, on life events like buying a home, and on fast, personal quotes.
Many brokerage sites show a row of carrier logos and little about who they serve best. Pages for the clients you know, such as contractors, landlords or families with a cottage, give people a reason to call you.
Clients who hear from you only at renewal are easy for a competitor to win. Touchpoints during the year, such as a seasonal checklist or a coverage review reminder, keep the relationship alive.
Personal lines searches are crowded and price-led; commercial and life searches are slower and advice-led. The plan gives each its own pages.
How insurance marketing is different
Insurance is something people buy because they must and think about only when something goes wrong. That makes timing and trust the whole game: you want to be found at the moment of a purchase, a renewal notice or a new business, and you want the page to explain coverage plainly enough that a call feels easier than another online form. Commercial lines deserve their own pages, because business owners search differently and the accounts are worth more. RIBO's advertising guidance applies to every ad and page for Ontario brokers, so we plan within it, check claims and affiliations before publishing, and plan review work only where RIBO's rules allow it.
What is included
A plan for winning quotes, shortlists and renewals, drawn from our local SEO, Google Business Profile, website, email and AI chat widget services.
Pages for home, auto, commercial and life coverage, each with a short quote request that reaches your team, not a long generic form.
Pages for the industries you insure best, such as contractors, restaurants or property owners, written around the risks those owners worry about.
Accurate categories, hours and services for every office, plus review replies, so you compete in the map results for insurance broker searches.
Guides for buying a first home, starting a business or adding a new driver, published where people search before they shop.
Seasonal checklists and coverage review reminders during the year, so renewal is not the only time a client hears from you.
Our AI chat widget answers routine questions after hours, collects quote details and passes them to a licensed broker on your team.
Advertising rules
Insurance brokers in Ontario are licensed by the Registered Insurance Brokers of Ontario. RIBO has published guidance on advertising to the public, and it also publishes Guidelines on Marketing Practices for brokerages.
We plan your ads, pages and social posts within that guidance and check each one before it goes live, including what they say about coverage, price and the carriers you place with. We link RIBO's page instead of paraphrasing it, and when something is unclear we ask your principal broker.
We make no promises about premiums or savings, and review or testimonial work only happens where RIBO's rules allow it.
Registered Insurance Brokers of Ontario (RIBO)
“Member’s advertisements should strive for a high level of professionalism and not jeopardize the independence or integrity of the broker.”
Outside Ontario, your provincial insurance regulator or broker council sets the rules, and we plan to those instead.
Why us
Your brokers are busy with clients and renewals. We run the marketing around them and keep it accurate and consistent with your brokerage.
Kevin and Guido, who own the agency, supervise each brokerage we market and review its plan, pages and results every month. Technical and strategic input always comes from Kevin or Guido.
Every page, campaign and email for your brokerage is made by Digital Moose itself, with no outside freelancers, offshore resellers or white-label vendors involved.
We built our own systems, AI and non-AI, to follow every step we would take by hand on quote pages and retention emails, only faster. Nothing they produce reaches your clients until we have checked it ourselves.
Website, local SEO, profile management and email come in one package, so nobody at the brokerage has to coordinate four vendors. That efficiency is how we price the complete package fairly.
Unlike a policy term, there is no lock-in: the plan renews monthly and you can cancel with 30 days' notice.
Quote pages, commercial lines pages and profile work in one monthly rate for the brokerage. Retention email is an add-on.
See what's includedOur process
Six steps from your book of business to a monthly report on quotes and renewals.
We look at your mix of personal and commercial lines, the clients you want more of and how quotes are handled today.
We check where you appear for broker, quote and commercial searches nearby, and which aggregators and brokerages take those searches now.
We read RIBO's advertising guidance against your current site and ads, and agree how carriers, prices and client feedback will be presented.
Quote-ready pages for each line, commercial industry pages, Google Business Profile and chat.
Life event guides and seasonal emails that keep clients in touch between renewals.
Quote requests, calls, chats, profile actions and rankings, with what we changed and what comes next.
Common questions
Not on the broadest car insurance searches, and we do not build the plan on them. A brokerage competes on local searches, on life events and on commercial lines, where advice matters more than a list of prices.
Most brokerages need both, but commercial pages usually deserve more attention because the accounts are larger and the searches less crowded. We set the balance with you based on your book and capacity.
Yes. We plan every ad, page and post within RIBO's guidance on advertising to the public and check each one before it goes live.
With contact during the year: seasonal checklists, coverage review reminders and a short newsletter. Clients who hear from you between renewals have less reason to shop around.
Our packages start at $1,497 CAD a month and renew monthly; cancelling takes 30 days' notice. If you run ads, that budget goes to the ad platform.
Other professional services we market, and the services behind an insurance brokerage plan.
We work with insurance brokerages and agencies across Canada that want more quote requests and stronger renewals.
Book a free 30-minute strategy session. We'll audit your current SEO, review your competitors in your service area, and tell you exactly what's working and what isn't.
Fill in your details and we'll be in touch within one business day.